Books about Small business from Amazon.com

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Price: $5.89 [Notify me when price goes down.]

An outspoken entrepreneurial dynamo reveals the secrets behind his self-made fortune

Starting as a college dropout with no family money, Felix Dennis made himself the sixty-fifth richest individual in the U.K. And had a blast in the process.

How to Get Rich, his #1 British bestseller, is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. Having already made his fortune, he merely wants to help readers embrace entrepreneurship—and learn from his successes and failures.

Dennis reveals, for example, why a regular paycheck is like crack cocaine; why being young, penniless, and inexperienced is a fine combination; why great ideas are vastly overrated; and why “ownership isn’t the important thing, it’s the only thing.”

Part naked memoir, part contrarian manual, this book is invaluable for anyone willing to stare down failure and take a chance on not just getting rich, but very rich indeed!.
Price: $14.99 [Notify me when price goes down.]

FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters

“Follow the money!”

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

• Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
• Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
• E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
• MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

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Price: $11.39 [Notify me when price goes down.]

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf..
Price: $8.74 [Notify me when price goes down.]

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start..
Price: $9.39 [Notify me when price goes down.]

Praise For Zero Limits

"This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it——one for you and nine to give away. It's that good."
—— Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers

"I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty, and the environmental devastation of our beloved planet."
—— Marc Gitterle, MD, www.CardioSecret.com

"This book is like a stick of dynamite, and the moment you start reading, the fuse is lit.

It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step. As you explore Zero Limits with Vitale, be prepared for a journey that is both challenging and inspiring beyond anything you've imagined."
—— Craig Perrine, www.MaverickMarketer.com

"There are more than 6 billion different manifestations of human existence on the planet?and only one of us here. In Zero Limits, Vitale has captured the truth that all great spiritual, scientific, and psychological principles teach at the most fundamental level. Boil it all down to the basics and the keys are quite simple—— the answer to all life's challenges is profound love and gratitude. Read this book; it's a reminder of the truth and ability you already possess."
—— James Arthur Ray, philosopher and bestselling author of Practical Spirituality and The Science of Success

"Wow! This is the best and most important book Vitale has ever written!"
—— Cindy Cashman, www.FirstSpaceWedding.com

"I couldn't put it down. This book elegantly sketches what I've learned and learned about in twenty-one years of personal study, and then it takes it to the next level. If you're looking for true peace along with 'the good stuff,' then this book is for you."
—— David Garfinkel, author of Advertising Headlines That Make You Rich

"Zero Limits is Vitale's adventure into the most mind-altering reading experience of your life."
—— Joseph Sugarman, President, BluBlocker Sunglasses, Inc..
Price: $13.74 [Notify me when price goes down.]

"It’s Tuesday morning and Hope walks into her office with puffy eyes, a swollen head and a broken heart. Unfortunately her company, EZ Tech, is in worse shape than she is. The fact that their computer batteries are catching on fire are the least of their problems. Employees have been posting negative comments about management on internet blogs for the world to see, the media is attacking the credibility of the company, morale is at an all time low, negativity is at an all time high and the stock price is falling faster than the Titanic. As head of Human Resources, Hope is charged with finding a solution to overcome the biggest challenge in her company’s history. In the process of battling her own adversity she discovers The No Complaining Rule and other positive ways to save her company and herself from ruin."

In the spirit of his international best selling book, The Energy Bus, Jon Gordon once again shares an inspiring and enlightening story that reveals a powerful way to tackle the biggest problem in business and life today… negativity. It costs organizations billions of dollars and impacts the morale, productivity and health of individuals and teams. Based on an actual company that created and implemented The No Complaining Rule, Gordon delivers an engaging story filled with innovative ideas and practical strategies to develop positive leaders, organizations and teams. For managers, team leaders or anyone looking to turn negative energy into positive solutions, The No Complaining Rule shares powerful principles and an actionable plan to win the battle against individual and organizational negativity. When you implement The No Complaining Rule you’ll spend less time and energy on problems and more time focused on solutions..
Price: $9.96 [Notify me when price goes down.]