Books about Societies from Amazon.com

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes

More on Globalization and Development

China, Inc. by Ted Fishman	Three Billion New Capitalists by Clyde Prestowitz	The End of Poverty by Jeffrey Sachs
Globalization and Its Discontents by Joseph Stiglitz	The Travels of a T-Shirt in the Global Economy by Pietra Rivoli	The Mystery of Capital by Hernando de Soto

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"Are you a gifted child looking for special opportunities?"

When this peculiar ad appears in the newspaper, dozens of children enroll to take a series of mysterious, mind-bending tests. (And you, dear reader, can test your wits right alongside them.) But in the end just four very special children will succeed. Their challenge: to go on a secret mission that only the most intelligent and resourceful children could complete. To accomplish it they will have to go undercover at the Learning Institute for the Very Enlightened, where the only rule is that there are no rules.

As our heroes face physical and mental trials beyond their wildest imaginations, they have no choice but to turn to each other for support. But with their newfound friendship at stake, will they be able to pass the most important test of all?

Welcome to the Mysterious Benedict Society..
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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
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Explaining what William McNeill called The Rise of the West has become the central problem in the study of global history In Guns, Germs, and Steel Jared Diamond presents the biologist's answer: geography, demography, and ecological happenstance. Diamond evenhandedly reviews human history on every continent since the Ice Age at a rate that emphasizes only the broadest movements of peoples and ideas. Yet his survey is binocular: one eye has the rather distant vision of the evolutionary biologist, while the other eye--and his heart--belongs to the people of New Guinea, where he has done field work for more than 30 years. .
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The decline of cheap oil is inspiring increasing numbers of North Americans to achieve some measure of backyard food self-sufficiency. In hard times, the family can be greatly helped by growing a highly productive food garden, requiring little cash outlay or watering.

Currently popular intensive vegetable gardening methods are largely inappropriate to this new circumstance. Crowded raised beds require high inputs of water, fertility and organic matter, and demand large amounts of human time and effort. But, except for labor, these inputs depend on the price of oil. Prior to the 1970s, North American home food growing used more land with less labor, with wider plant spacing, with less or no irrigation, and all done with sharp hand tools. But these sustainable systems have been largely forgotten. Gardening When It Counts helps readers rediscover traditional low-input gardening methods to produce healthy food.

Designed for readers with no experience and applicable to most areas in the English-speaking world except the tropics and hot deserts, this book shows that any family with access to 3-5,000 sq. ft. of garden land can halve their food costs using a growing system requiring just the odd bucketful of household waste water, perhaps two hundred dollars worth of hand tools, and about the same amount spent on supplies - working an average of two hours a day during the growing season.

Steve Solomon is a well-known west coast gardener and author of five previous books, including Growing Vegetables West of the Cascades which has appeared in five editions.

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The fabulous foursome readers embraced as The Mysterious Benedict Society is back with a new mission, significantly closer to home. After reuniting for a celebratory scavenger hunt, Reynie, Kate, Sticky, and Constance are forced to go on an unexpected search--a search to find Mr. Benedict. It seems that while he was preparing the kids' adventure, he stepped right into a trap orchestrated by his evil twin Mr. Curtain.

With only one week to find a captured Mr. Benedict, the gifted foursome faces their greatest challenge of all--a challenge that will reinforce the reasons they were brought together in the first place and will require them to fight for the very namesake that united them..
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The #1 bestselling author of The Collectors and Simple Genius returns with STONE COLD...an unforgetable novel of revenge, conspiracy, and murder that brings a band of unlikely heroes face-to-face with their greatest threat.

Oliver Stone, the leader of the mysterious group that calls itself the Camel Club, is both feared and respected by those who've crossed his path. Keeping a vigilant watch over our leaders in Washington, D.C., the Camel Club has won over some allies, but it has also earned formidable enemies-including those in power who will do anything to prevent Stone and his friends from uncovering the hidden, secret work of the government.

Annabelle Conroy, an honorary member of the Camel Club, is also the greatest con artist of her generation. She has swindled forty million dollars from casino king Jerry Bagger, the man who murdered her mother. Now he's hot on her trail with only one goal in mind: Annabelle's death. But as Stone and the Camel Club circle the wagons to protect Annabelle, a new opponent, who makes Bagger's menace pale by comparison, suddenly arises.

One by one, men from Stone's shadowy past are turning up dead. Behind this slaughter stands one man: Harry Finn. To almost all who know him, Finn is a doting father and loving husband who uses his skills behind the scenes to keep our nation safe. But the other face of Harry Finn is that of an unstoppable killer who inevitably sets his lethal bull's-eye on Oliver Stone. And with Finn, Stone may well have met his match.

As Annabelle and the Camel Club fight for their lives, the twists and turns whipsaw, leading to a finale that is as explosive as it is shattering. And when buried secrets are at last violently resurrected, the members of the Camel Club left standing will be changed forever.

With unrelenting pacing, stunning reversals, and two of the most compelling characters in modern fiction, STONE COLD is David Baldacci writing at his breathtaking best.

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Jared Diamond's Collapse: How Societies Choose to Fail or Succeed is the glass-half-empty follow-up to his Pulitzer Prize-winning Guns, Germs, and Steel. While Guns, Germs, and Steel explained the geographic and environmental reasons why some human populations have flourished, Collapse uses the same factors to examine why ancient societies, including the Anasazi of the American Southwest and the Viking colonies of Greenland, as well as modern ones such as Rwanda, have fallen apart. Not every collapse has an environmental origin, but an eco-meltdown is often the main catalyst, he argues, particularly when combined with society's response to (or disregard for) the coming disaster. Still, right from the outset of Collapse, the author makes clear that this is not a mere environmentalist's diatribe. He begins by setting the book's main question in the small communities of present-day Montana as they face a decline in living standards and a depletion of natural resources. Once-vital mines now leak toxins into the soil, while prion diseases infect some deer and elk and older hydroelectric dams have become decrepit. On all these issues, and particularly with the hot-button topic of logging and wildfires, Diamond writes with equanimity.

Because he's addressing such significant issues within a vast span of time, Diamond can occasionally speak too briefly and assume too much, and at times his shorthand remarks may cause careful readers to raise an eyebrow. But in general, Diamond provides fine and well-reasoned historical examples, making the case that many times, economic and environmental concerns are one and the same. With Collapse, Diamond hopes to jog our collective memory to keep us from falling for false analogies or forgetting prior experiences, and thereby save us from potential devastations to come. While it might seem a stretch to use medieval Greenland and the Maya to convince a skeptic about the seriousness of global warming, it's exactly this type of cross-referencing that makes Collapse so compelling. --Jennifer Buckendorff.
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