Books about Sponsor from Amazon.com

Daniel Byman's hard-hitting and articulate book is the first to study countries that support terrorist groups. Focusing primarily on sponsors from the Middle East and South Asia, it examines the different types of support that states provide, their motivations, and the impact of such sponsorship. The book also considers regimes that allow terrorists to raise money and recruit without providing active support. The experiences of Iran, Pakistan, Afghanistan, Syria, Saudi Arabia and Libya are detailed here, alongside the histories of radical groups such as al-Qaida, Hizbullah and Hamas..
Price: $9.99 [Notify me when price goes down.]

Project finance is used to build projects such as large-scale energy, infrastructure, toll roads, ethanol, and recycling projects, as well as many others. Project finance requires careful analysis and structuring of a wide variety of risks. This completely updated third edition addresses these risks and their resolution, and details the necessary elements of a successful project financing. Mirroring the structure of an actual project finance deal, this all-in-one handbook examines each step of the process..
Price: $71.25 [Notify me when price goes down.]

As switched-on sponsors continue to evolve their sponsorship programs, other sponsors are falling behind - not because they are less intelligent, but because their approach and tools have not kept pace with recent big changes in sponsorship. It isn't about awareness or exposure any more. In an era of unprecedented consumer power, sponsorship is the single most potent marketing tool you have to create and foster relationships and relevance with your target markets.

The Sponsor's Toolkit and the accompanying CD provides a no-nonsense approach to harnessing the power of sponsorship for your brand. This Toolkit thoroughly covers all aspects of sponsorship, providing you with the tools, techniques, resources, and streetwise advice to make your sponsorships really deliver for all of your stakeholders.

Who will benefit from this book? Anyone involved in achieving corporate marketing objectives, including: brand management, marketing, sponsorship, loyalty marketing, information technology, business development, promotions, trade relations, advertising, business-to-business, public relations, corporate affairs and media.

Anne-Marie Grey and Kim Skildum-Reid met in 1996, when both served on the board of the Australasian Sponsorship Marketing Association. In addition to their own pursuits, they have been working together since then, developing and presenting a series workshops for both sponsors and sponsorship seekers around the world. Their first book, The Sponsorship Seeker's Toolkit, was published in May 1999 to rave reviews and continued strong sales. It is considered by many to be the definitive guide for sponsorship seekers.

Reviews
'This book starts by giving you a sense of your organisation's level of expertise. Then it goes on to provide practical and constructive advice for everyone who should be involved in the process. It is loaded with examples of how you can improve. I have found some of the steps described within the book an invaluable tool to get everyone in the organisation on board with sponsorship and help to realise its potential as a truly effective marketing vehicle.'
Donald McBain, Sponsorship & Communications Director, Lion Nathan Australia

'The Sponsor's Toolkit provides the recommendations, guidelines and key concepts for developing a successful sponsorship program. It is an ideal sourcebook for helping sponsors select and manage sponsorships to achieve their marketing goals.'
Rob Hennin, Regional Director - Brand Management and Marketing Services, Visa International - Asia Pacific

'The results achieved around recent major events have raised the bar for sponsors all over the world. Unfortunately, many sponsors still believe that sponsorship is about signage and hospitality. The Sponsor's Toolkit outlines how sponsors - small or large - can achieve even greater outcomes with creative ideas and lateral thinking.'
Terry Hearity, Sponsorship Manager, Australia Post.
Price: $19.28 [Notify me when price goes down.]

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Price: $8.59 [Notify me when price goes down.]

Following in the tradition of the bestselling Aunts, this delightful little volume offers an engaging, useful, nondenominational look at the role of godparents today. Written for anyone who is choosing godparents or has been asked to become one, Godparents is filled with fascinating tidbits, ranging from the history of godparenting, to the best gifts to give on various occasions, such as baptisms or naming ceremonies, and other important milestones in a godchild's life.

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Price: $6.27 [Notify me when price goes down.]

Can I drink the water?

But I don't speak the language

You want me to sleep where?

They eat what?

How am I going to raise that much money?

Is it really God's will for me to go?

I don't know how to share the gospel.

Are you ready?

More than one million people will go into all the world on short-term missions trips this year. Are you ready to be one of them?

Anne-Geri' and Greg have been in the field and led teams there-and back. They will help you prep and pack for the trip, put their arms around you while you're gone, and offer perspective as you reenter "normal" life.

How to Get Ready for Short-Term Missions will help you:

• Pack your suitcase and prepare your heart
• Build genuine relationships with the locals
• Understand cultural differences
• Deal with physical fatigue
• Combat stretched emotions

There's even a chapter for clammy-handed parents!

With humor and experience, Anne-Geri' and Greg ask questions you can't hide from and help you focus on your true mission.

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Price: $1.91 [Notify me when price goes down.]

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced..
Price: $12.00 [Notify me when price goes down.]

September 11 produced unprecedented political will in the United States to fight international terrorism with all of the energy and power at the collective disposal of America and its allies. That principle has already been applied to al-Qaeda and is now being applied to Saddam Husayn's Iraq. But what effect has the U.S.-led "war on terror" had on the leaders and state sponsors of other Middle Eastern terrorist organizations?

In this sober, fact-filled assessment of U.S. counterterrorism policy over the past year, Matthew Levitt argues that without marshalling the resolve and resources to fight terror on all its fronts simultaneously, the West will not fully come to grips with the implications of September 11..
Price: $8.81 [Notify me when price goes down.]