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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell..
Price: $11.13
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The Big Squeeze: Tough Times for the American Worker (Borzoi Books)
The Big Squeeze takes a fresh, probing, and often shocking look at the stresses and strains faced by tens of millions of American workers as wages have stagnated, health and pension benefits have grown stingier, and job security has shriveled.
Going behind the scenes, Steven Greenhouse tells the stories of software engineers in Seattle, hotel housekeepers in Chicago, call center workers in New York, and janitors in Houston, as he explores why, in the world’s most affluent nation, so many corporations are intent on squeezing their workers dry. We meet all kinds of workers: white collar and blue collar, high tech and low tech, middle income and low income; employees who stock shelves during a hurricane while locked inside their store, get fired after suffering debilitating injuries on the job, face egregious sexual harassment, and get laid off when their companies move high-tech operations abroad. We also meet young workers having a hard time starting out and seventy-year-old workers with too little money saved up to retire.
The book explains how economic, business, political, and social trends—among them globalization, the influx of immigrants, and the Wal-Mart effect—have fueled the squeeze. We see how the social contract between employers and employees, guaranteeing steady work and good pensions, has eroded over the last three decades, damaged by massive layoffs of factory and office workers and Wall Street’s demands for ever-higher profits. In short, the post–World War II social contract that helped build the world’s largest and most prosperous middle class has been replaced by a startling contradiction: corporate profits, economic growth, and worker productivity have grown strongly while worker pay has languished and Americans face ever-greater pressures to work harder and longer.
Greenhouse also examines companies that are generous to their workers and can serve as models for all of corporate America: Costco, Patagonia, and the casino-hotels of Las Vegas among them. Finally, he presents a series of pragmatic, ready-to-be-implemented suggestions on what government, business, and labor should do to alleviate the squeeze.
A balanced, consistently revealing exploration of a major American crisis. .
Price: $15.37
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products..
Price: $12.21
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Squeeze Play
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Suicide Squeeze
The Edgar Award-nominated author of Gun Monkeys delivers an adrenaline rush of a novel that features a special appearance by Joe DiMaggio The high spot of Teddy Folger's life was the day in 1954 that he got an autographed baseball card from Joe DiMaggio himself. It's been downhill ever since. Which is why he just unloaded his freeloading wife and torched his own comic-book store–in one of the stupidest insurance scams in history. Enter Conner Samson. The down-on-his-luck repo man has just been hired to repossess Teddy's boat. Little does he know there's a baseball card on board that some men are willing to kill for. Thus begins a rip-roaring cross-country odyssey–and with bodies piling up, the squeeze is on for the penultimate piece of Americana. And Conner will be lucky if he ends up back where he started: broke and (still) breathing. From the Hardcover edition..
Price: $3.28
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Squeeze: Song By Song
One of the finest bands of the British New Wave, Squeeze shot to the top of the charts in the 1980s with a string of hits including "Cool for Cats," "Up the Junction," "Another Nail in My Heart," and "Tempted." In this definitive account, Glen Tilbrook and Chris Difford, the band's creative heart, discuss Squeeze's history, their distinctive sound, and the creative process behind their catchy melodies and provocative, emotional lyrics. The book also includes lyric sheets and a detailed discography..
Price: $12.87
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Squeeze the Day: 365 Ways to Bring Joy and Juice Into Your Life
Who among us has not heard the phrase “Seize the day!”? Well, personally, I don’t want to seize anything, but I do want to squeeze the juice out of every moment of every day. I would love my days and yours to be filled to the brim with delight, joy, love, and good humor. Often life takes on a life of its own, with constant demands and expectations that make us forget what we’re really here to do with the time we’ve been given.
This little book of fun, insightful “mind bytes” may very well give you the ability to stop feeling like you need to act like you’ve been “seized by life” or look like you’re “seizing up.” Savor the messages, share them, and discover wonderful ways to plump up your life and soul!
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Price: $4.50
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Rescued by a Cow and a Squeeze: Temple Grandin
Temple Grandin was diagnosed with autism and suffered severe learning disabilities as a child. Bright lights and strong smells bothered her, and background noises other people couldn't even hear boomed inside her head. She first encountered cows on a trip to a cattle ranch when she was a teenager and realized that they experience the world in many of the same ways that she didand were bothered by the same kinds of sights and sounds she was. She determined to find a way to ease their stress. Combining her remarkable ability to create building designs inside her head and her cow's eye view of the world, Temple became the foremost designer of humane animal facilities in the U.S. She persuaded fast food chains like McDonald's to adopt her standards for the humane treatment of animals and spurred a revolution in the American meat industry. Temple Grandin's life was documented in a PBS documentary entitled "Stairway to Heaven" and by Oliver Sacks in his essay "An Anthropologist on Mars." In Rescued by a Cow and a Squeeze, Medical Reporter Mary Carpenter brings Temple's remarkable achievements to children and young adults for the first time.
Price: $11.65
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