Books about Startup from Amazon.com

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start..
Price: $13.79 [Notify me when price goes down.]

Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book

Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!.
Price: $5.47 [Notify me when price goes down.]

In order to thoroughly understand what makes Linux tick and why it works so well on a wide variety of systems, you need to delve deep into the heart of the kernel. The kernel handles all interactions between the CPU and the external world, and determines which programs will share processor time, in what order. It manages limited memory so well that hundreds of processes can share the system efficiently, and expertly organizes data transfers so that the CPU isn't kept waiting any longer than necessary for the relatively slow disks.

The third edition of "Understanding the Linux Kernel" takes you on a guided tour of the most significant data structures, algorithms, and programming tricks used in the kernel. Probing beyond superficial features, the authors offer valuable insights to people who want to know how things really work inside their machine. Important Intel-specific features are discussed. Relevant segments of code are dissected line by line. But the book covers more than just the functioning of the code; it explains the theoretical underpinnings of why Linux does things the way it does.

This edition of the book covers Version 2.6, which has seen significant changes to nearly every kernel subsystem, particularly in the areas of memory management and block devices. The book focuses on the following topics:

Memory management, including file buffering, process swapping, and Direct memory Access (DMA)

The Virtual Filesystem layer and the Second and Third Extended Filesystems

Process creation and scheduling

Signals, interrupts, and the essential interfaces to device drivers

Timing

Synchronization within the kernel

Interprocess Communication (IPC)

Program execution

"Understanding the Linux Kernel" will acquaint you with all the inner workings of Linux, but it's more than just an academic exercise. You'll learn what conditions bring out Linux's best performance, and you'll see how it meets the challenge of providing good system response during process scheduling, file access, and memory management in a wide variety of environments. This book will help you make the most of your Linux system..
Price: $28.92 [Notify me when price goes down.]

A new revision of the successful guidebook for novice consultants
Getting Started in Consulting, Second Edition provides practical solutions and proven strategies for launching a consulting business. Readers will learn how low overhead and a high degree of organization can translate into a six-figure income working from a home office. The book also offers key information on how to finance a consulting practice, how to write proposals, how to set up billing and bookkeeping, and more. A new chapter also explains how to get started quickly for those who can't wait to generate cash flow or those who have a cash reserve they are immediately willing to commit.
Alan Weiss (East Greenwich, RI) has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and the Times Mirror Group. He lectures widely and is the author of 12 books..
Price: $10.89 [Notify me when price goes down.]

Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School..
Price: $9.65 [Notify me when price goes down.]

The best step-by-step guide to starting a business available!

Many people dream of running a business of their own -- but often don't know how to start. Sound familiar? This book can help.

User-friendly and loaded with tips, The Small Business Start-Up Kit shows you how to launch a business quickly, easily and with confidence. It explains in plain English how to:

choose the best business structure

write an effective business plan

file the right forms in the right place

price, bid and bill your projects

draft and use contracts, online and off

manage your finances

be prepared for, and file, required taxes

reach customers online

The Small Business Start-Up Kit also includes all the forms and instructions you need both as tear-outs and on CD-ROM.

The 5th edition is completely updated to reflect the latest legal and tax changes. It includes a new chapter on e-business and expanded information on financing your business. It also features new business-planning spreadsheets on the CD-ROM.

List of Forms
Partnership Agreement
Sample Buy-Sell Agreement Provisions
Application for Employer Identification Number (Form SS-4)
Income Tax Withholding (Form SS-8)
Election To Have a Tax Year Other Than a Required Tax Year (Form 8716)
Entity Classification Election (Form 8832)
Billable Rate Worksheet
Cash Flow Projection Worksheet Break-Even Analysis Worksheet
Profit/Loss Forecast Worksheet
Warranty Track Worksheet.
Price: $18.70 [Notify me when price goes down.]

This book will help you start earning money in your OWN business with the wealth of information it provides It includes steps to start your own business (and estimated start up costs); how to define your services and set billing rates (includes average billing rates); how to improve your knowledge and experience; obtain new clients and effective marketing ideas; details about websites, client engagements, market opportunities, growing the business, and MUCH more. The book includes results of a national survey of QuickBooks ProAdvisors about their annual income, use of engagement letters, over 300 comments and advice on things they wish they had known sooner or done differently, their KEYS to SUCCESS and more! Bookkeepers, accountants, tax preparers, and consultants will all find beneficial information in the book. With your own business, you can decide what hours you want to work, services to provide, and work from home if you choose! This book will help you SUCCEED!.
Price: $24.95 [Notify me when price goes down.]

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington..
Price: $13.78 [Notify me when price goes down.]