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Presenting to Win: The Art of Telling Your Story
In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.Foreword to the Paperback Edition xxiii Preface: What's Past Is Prologue xxvii Introduction: The Wizard of Aaaahs xxix Chapter One: You and Your Audience 3 Chapter Two: The Power of the WIIFY 15 Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27 Chapter Four: Finding Your Flow 51 Chapter Five: Capturing Your AudienceImmediately 83 Chapter Six: Communicating Visually 109 Chapter Seven: Making the Text Talk 123 Chapter Eight: Making the Numbers Sing 143 Chapter Nine: Using Graphics to Help Your Story Flow 157 Chapter Ten: Bringing Your Story to Life 189 Chapter Eleven: Customizing Your Presentation 215 Chapter Twelve: Pitching in the Majors 231 Chapter Thirteen: Animating Your Graphics 237 Chapter Fourteen: The Virtual Presentation 257 Appendix A: Tools of the Trade 273 Appendix B: Presentation Checklists 277 Acknowledgments 283 Index 287.
Price: $9.36
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Telling True Stories: A Nonfiction Writers' Guide from the Nieman Foundation at Harvard University
Inspiring stories and practical advice from America’s most respected journalists The country’s most prominent journalists and nonfiction authors gather each year at Harvard’s Nieman Conference on Narrative Journalism. Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including: • Tom Wolfe on the emotional core of the story • Gay Talese on writing about private lives • Malcolm Gladwell on the limits of profiles • Nora Ephron on narrative writing and screenwriters • Alma Guillermoprieto on telling the story and telling the truth • Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . . The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page..
Price: $7.40
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Epic: The Story God Is Telling
In Epic, a retelling of the gospel in four acts, John Eldredge invites us to revisit the drama of life, viewing God not only as the author but also as the lead actor, exploring His motives and His heart. Eldredge examines the power of story, the universal longing for a "plot" that makes sense deep inside us, our desire for a meaningful role to play, our love of books and movies, and how all of this points us to the gospel itself..
Price: $1.48
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need..
Price: $3.89
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7-Slide Solution(tm): Telling Your Business Story In 7 Slides or Less
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Case of the Sneaky Snowman (Nancy Drew and the Clue Crew #5)
Can Nancy solve this chilling mystery?Who wears a blue scarf and old rubber boots, and has broccoli for a nose? It's Sherlock -- Nancy, Bess, and George's snowman! The girls are thrilled to be on winter vacation and take part in all of the season's activities! Nancy's friend Deirdre has even transformed herself into Madame Chocolata, a fortune-teller who predicts the future by reading hot cocoa marshmallows! But the wintry days get a little too chilly after many of Deirdre's visions come true. Sherlock even goes missing -- just as predicted! Can the Clue Crew put a freeze on this mystery before it snowballs out of control?.
Price: $1.00
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Telling Stories: The Classic Comic Art of Frank Frazetta
Fantasy art's most popular painter was also one of the most popular comic book illustrators during the industry’s golden age. Telling Stories: The Classic Comic Art of Frank Frazetta celebrates the rare and largely forgotten stories created five decades ago by this iconic artist. These jungle adventures, true-life tales of heroism, and dreamy love stories not only exhibit the skill of a master craftsman but also provide tantalizing glimpses of where the young artist’s career would ultimately take him. .
Price: $30.49
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Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! "A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago." Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation "Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you." Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start "Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know." Scott Cook, Founder, Intuit Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns.A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly! discover common ground! and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn! / What you must do to tell your story Focus before Flow: identifying your real goals and message / The power of the WIIFY: What's In It For You Staying focused on what your audience really wants / Capture your audience in 90 seconds! and never let go! Opening Gambits and compelling linkages / Master the art of online Web conferencing Connecting with your invisible audience / From brainstorming through delivery Crafting the Power Presentation, one step at a time.
Price: $15.61
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Writing as a Way of Healing: How Telling Our Stories Transforms Our Lives
Highly acclaimed author and teacher Louise DeSalvo offers the first detailed writing program designed for healing DeSalvo shows how anyone can use writing as a way to overcome the emotional and physical wounds that arn an inevitable part of life. She culls journals, diaries, letters, and works of dozens of famouns writers and students of the craft to illustrate how people "change physically and psychologically when they work on projects that grow from a deep, authentic place." With insight and with, she illuminates how the writing process has transformed authors such as Virginia Woolf, Henry Miller, Audre Lorde, and Isabel Allende. WRITING AS A WAY OF HEALING gives valuable advice and practical techniques to guide and inpsire both experienced and beginning writers..
Price: $8.81
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