Books about Sucessful from Amazon.com

“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist

“With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

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Price: $8.94 [Notify me when price goes down.]

A good presentation involves effective communication and essential for business success. From training new employees to building rapport with potential clients, the ability to deliver information is a required skill. This guide addresses the common problems people face - overcoming nerves, handling visual aids, and shaping the presentation itself..
Price: $10.51 [Notify me when price goes down.]

Important lessons in advertising from an industry leader
Saatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers and unique methodologies, Creative Leaps explores the transformational power of ideas. It offers firsthand insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity, and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with extra material and interviews with high-profile ad makers.
Michael Newman (Australia) is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. As a writer and creative director, he won numerous creative awards including Cannes, Caxton, D&AD, and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies..
Price: $14.75 [Notify me when price goes down.]

Clear instructions with photographs show a teacher how to prepare projects that children can perform independently. Each activity is simply explained in terms of objectives, skills, vocabulary, materials, construction, and procedure. Suggested age levels are included..
Price: $14.99 [Notify me when price goes down.]

Brand-loyalty is the holy grail of business everywhere—and that business is increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of on-line brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the consumer results in repeat business. Thus, good graphic design equals good business.

The selection of case studies will be subdivided into chapters, each covering a different scenario. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches, or other materials illustrating the brand..
Price: $5.89 [Notify me when price goes down.]