Books about Sundaes from Amazon.com

“Gotta get me some of that New Marketing Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort..
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How many different ice-cream sundaes can you make? With 6 ingredients to choose from, there are so many combinations Read all about the sundaes they're making at the school picnic. Math has never been so delicious!

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Mr. Brown, the new ice cream store owner, asks the Boxcar children for help in finding out who is sabotaging his business by stealing ice cream, breaking windows, and otherwise damaging his store. Simultaneous..
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Remember the Banana Split, Chocolate Malted, Raspberry Float or Knickerbocker Glory? Try them again in this nostalgic collection of 30 favourite recipes. Delicious, easy-to-make, basic ice cream recipes are put together with traditional flavourings such as chocolate, strawberry, caramel, pineapple and vanilla to make sundaes and parfaits, milkshakes and frappes, waffles and sherbets. Other treats include Rocky Road, Chocolate Chip Cookie Ice Cream Sandwiches, American Parfait or Strawberry Ice Cream Romanoff. Author Biography: Elsa Petersen-Schepelern is a well-known Danish-Australian food writer living in London, whose fifteen published cookery books are published in Britain, Australia and America and have been translated into half-a-dozen languages. Much of her time is spent sampling food and wine in Europe, North Africa, Asia and especially in India and Pakistan, drawing on an eclectic mix of cuisines which provides the inspiration for her delicious recipes..
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A little bit naughty and a lot nice, Serendipity 3 is a colorful culinary landmark for New York's sweets-seeking families, tourists, and scenemakers alike. Serendipity Sundaes (following on the success of their last book, Sweet Serendipity) is chock-full of entertaining inspiration for creating your own versions of its world-famous towering treats at home. Sprinkled throughout the many easy recipes are morsels of the restaurant's celebrity-studded history and candy-colored personality. Wit and whimsy abound in the realm of Serendipity—there's the Strawberry Fields Sundae, the Cheesecake Vesuvius, and the Outrageous Banana Split, to name but a few. Don't forget the many melting sundae spinoffs either—the famous Frrrozen Hot Chocolate, Ice Cream Sandwiches, and Milkshakes and Malteds. For the truly devoted decadents, there is also a section on making your own ice cream, sauces, and special toppings from scratch. Praise for the restaurant: "When you find something this good, it must be shared." —Oprah Winfrey "Bad moods melt quickly here." —Saveur.
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An irresistible look at three women on the verge of happily ever after--from three hot new voices in fiction

It's the best spot in Manhattan for a sinfully delicious ice cream sundae. And it's where three young women come to soothe their troubles and treat themselves to a little taste of heaven. Lucky in friendship, not always so lucky in love, these women know that just a few spoonfuls of ice cream can sweeten everything from a date gone sour to a workday from hell. But before they can say "extra whipped cream," they're going to discover that there's more to life than hot fudge-and that making their dreams come true is the real cherry on top..
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