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Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
Price: $13.00
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SAS Survival Handbook: How to Survive in the Wild, in Any Climate, on Land or at Sea
The SAS Survival Handbook is the Special Air Service's complete course in being prepared for any type of emergency John 'Lofty' Wiseman presents real strategies for surviving in any type of situation, from accidents and escape procedures, including chemical and nuclear to successfully adapting to various climates (polar, tropical, desert), to identifying edible plants and creating fire. The book is extremely practical and is illustrated throughout with easy-to-understand line art and diagrams. .
Price: $11.24
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A Child Called "It": One Child's Courage to Survive
David J. Pelzer's mother, Catherine Roerva, was, he writes in this ghastly, fascinating memoir, a devoted den mother to the Cub Scouts in her care, and somewhat nurturant to her children--but not to David, whom she referred to as "an It." This book is a brief, horrifying account of the bizarre tortures she inflicted on him, told from the point of view of the author as a young boy being starved, stabbed, smashed face-first into mirrors, forced to eat the contents of his sibling's diapers and a spoonful of ammonia, and burned over a gas stove by a maniacal, alcoholic mom. Sometimes she claimed he had violated some rule--no walking on the grass at school!--but mostly it was pure sadism. Inexplicably, his father didn't protect him; only an alert schoolteacher saved David. One wants to learn more about his ordeal and its aftermath, and now he's written a sequel, The Lost Boy, detailing his life in the foster-care system. Though it's a grim story, A Child Called "It" is very much in the tradition of Chicken Soup for the Couple's Soul and the many books in that upbeat series, whose author Pelzer thanks for helping get his book going. It's all about weathering adversity to find love, and Pelzer is an expert witness. .
Price: $4.45
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When All Hell Breaks Loose: Stuff You Need To Survive When DIsaster Strikes
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Queen Bees and Wannabes: Helping Your Daughter Survive Cliques, Gossip, Boyfriends, and Other Realities of Adolescence
The Basis for the Movie Mean GirlsPARENTS CAN MAKE A DIFFERENCE IN GIRL WORLD Do you feel as though your adolescent daughter exists in a different world, speaking a different language and living by different laws? She does. This groundbreaking book takes you inside the secret world of girls’ friendships, translating and decoding them, so parents can better understand and help their daughters navigate through these crucial years. Rosalind Wiseman has spent more than a decade listening to thousands of girls talk about the powerful role cliques play in shaping what they wear and say, how they feel about school, how they respond to boys, and how they feel about themselves. In this candid and insightful book, Wiseman discusses: • Queen Bees, Wannabes, Targets, Torn Bystanders, and others: how to tell what role your daughter plays and help her be herself • Girls’ power plays, from birthday invitations to cafeteria seating arrangements and illicit parties, and how to handle them • Good popularity and bad popularity: how cliques bear on every situation • Hip Parents, Best-Friend Parents, Pushover Parents, and others: examine your own parenting style, “Check Your Baggage,” and identify how your own background and biases affect how you relate to your daughter • Related movies, books, websites, and organizations: a carefully annotated resources section provides opportunities to follow up on your own and with your daughter Enlivened with the voices of dozens of girls and parents and a welcome sense of humor, Queen Bees and Wannabes is compelling reading for parents and daughters alike. A conversation piece and a reference guide, it offers the tools you need to help your daughter feel empowered and make smarter choices..
Price: $4.49
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In a Pit with a Lion on a Snowy Day: How to Survive and Thrive When Opportunity Roars
Your greatest regret at the end of your life will be the lions you didn't chase. You will look back longingly on risks not taken, opportunities not seized, and dreams not pursued Stop running away from what scares you most and start chasing the God-ordained opportunities that cross your path. In a Pit with a Lion on a Snowy Day is inspired by one of the most obscure yet courageous acts recorded in Scripture, a blessed and audacious act that left no regrets: “Benaiah chased a lion down into a pit. Then, despite the snow and slippery ground, he caught the lion and killed it” (2 Samuel 23:20 -21). Unleash the lion chaser within! What if the life you really want, and the future God wants for you, is hiding right now in your biggest problem, your worst failure⦠your greatest fear ? Story Behind the Book“Our best days often start out as our worst days. And our greatest opportunities are often disguised as our biggest problems. You can land in a pit with a lion on a snowy day, and it will seem like the end of the road. But God is in the recycling business. He recycles past experiences and uses them to prepare us for future opportunities. That is the story of my life. And that is the story of your life. Look in the rearview mirror long enough and you’ll see that God has purposely positioned you everywhere you’ve beenâeven when it seemed you’d taken a wrong turn.” âMark Batterson.
Price: $3.84
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Math Doesn't Suck: How to Survive Middle-School Math Without Losing Your Mind or Breaking a Nail
From a well-known actress and math geniusa groundbreaking guide to mathematics for middle school girls, their parents, and educators As the math education crisis in this country continues to make headlines, research continues to prove that it is in middle school when math scores begin to dropespecially for girlsin large part due to the relentless social conditioning that tells girls they cant do math, and that math is uncool. Young girls today need strong female role models to embrace the idea that its okay to be smartin fact, its sexy to be smart! Its Danica McKellars mission to be this role model, and demonstrate on a large scale that math doesnt suck. In this fun and accessible guide, McKellardubbed a math superstar by The New York Timesgives girls and their parents the tools they need to master the math concepts that confuse middle-schoolers most, including fractions, percentages, pre-algebra, and more. The book features hip, real-world examples, step-by-step instruction, and engaging stories of Danicas own childhood struggles in math (and stardom). In addition, borrowing from the style of todays teen magazines, it even includes a Math Horoscope section, Math Personality Quizzes, and Real-Life Testimonialsultimately revealing why math is easier and cooler than readers think..
Price: $13.82
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The Six Secrets of Change: What the Best Leaders Do to Help Their Organizations Survive and Thrive
The Six Secrets of Change explores essential lessons for business and public sector leaders for surviving and thriving in todays complex environment. He draws on his acclaimed work in bringing about large-scale and substantial change in education reform in both public school systems and universities, as well as engaging in major change initiatives internationally. This book is filled with lessons that are insightful, actionable, and concisely communicable. These lessons are secrets not because there is a conspiracy to hide them from public view, but because they are often difficult to grasp in their deep meaning, and challenging to appreciate and act on in combination. Fullan makes these so-called secrets accessible and useful and offers illustrative examples from a variety of businesses, health organizations, and public education systems..
Price: $13.70
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