Books about Telemarketing from Amazon.com

Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.

This easy-to-follow guide will help you beat today's cold calling obstacles such as voicemail, caller ID, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. Providing online resources, the anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business.

Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater..
Price: $4.97 [Notify me when price goes down.]

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you..
Price: $12.47 [Notify me when price goes down.]

The phone is the most important tool most sales professionals will ever use, especially now that companies are cutting back travel budgets and other sales-related expenses. But few sales professionals have ever had any real training in how to sell over the phone; at most they are given a script and some talking points. Effective phone selling means tailoring the approach to each individual customer, and Selling to Anyone Over the Phone shows how to do it much better. This priceless tool will help salespeople: * build rapport * identify and adapt to personality types * generate excitement about a business or product * listen for information that will lead to a sale * control voice inflection and tone * consistently close more deals over the phone Customers are busier than ever and are being more and more selective in their purchases and business relationships. In a clear, reader-friendly tone, Selling to Anyone Over the Phone shows sellers how to develop truly exceptional phone skills and close more sales faster..
Price: $8.00 [Notify me when price goes down.]

Does this sound familiar? "If I can just get in front of more qualified prospects, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge "

You're no idiot, of course. You can talk shop with any customer who enters your store, asks questions over the phone, or seeks out your specific product or service. But when comes to prospecting for new customers, you'd rather have a root canal!

After coaching thousands of salespeople, Keith Rosen, one of America's favorite Sales coaches and trainers, has developed a proven process that anyone could follow to achieve incredible success at attracting more prospects and it's all outlined in his book, The Complete Idiot's Guide to Cold Calling.

The fact is, most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust that generates greater, consistent results.

Anyone can generate new business and make more money with the right prospecting system. So, if you love to sell but hate (or don't like) to prospect, The Complete Idiot's Guide to Cold Calling is your roadmap to cold calling success; showing you exactly how to get in front of the right prospects in less time and create more selling opportunities without the fear, pressure or anxiety associated with cold calling, prospecting or self-promotion. In this guide, you get:

* Tools, templates and strategies to create your own painless prospecting and follow-up system that will attract new prospects-and convert them into sales.
* Advice on how to find the best prospects-and avoid those who aren't qualified.
* Suggestions on coping with rejection, boosting your self confidence, eliminating call reluctance, managing a healthy prospecting mindset, and ensuring prospects will listen to what you have to say.
* Methods for establishing a rapport with prospects, understanding their needs, and getting them interested in how your product or service will benefit them.
* The hidden secrets of effective networking and to generating a steady stream of referrals.
* An infallible follow-up system that will keep your name in front of each prospect and protect you from losing sales to your competitors, up until the time they are ready to buy so that you never "Drop the ball" again.

You will also discover how you can:

* Create your MVP (Most Valuable Proposition) that separates you from your competition.
* Craft the compelling reasons that would motivate a prospect to speak with you.
* Prevent and defuse initial objections such as, "I'm not interested," "We don't have any money now" or "Call me back later."
* Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
* Compose winning voice mail messages that will ensure more return calls.

So, whether you are an entrepreneur, a business owner, a non-selling professional, a seasoned sales veteran or are just beginning your career in sales, after reading this book you will actually want to prospect!.
Price: $8.50 [Notify me when price goes down.]

The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England..
Price: $25.74 [Notify me when price goes down.]

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks..
Price: $16.09 [Notify me when price goes down.]

If you’ve got ten minutes a day, you can make a telesales breakthrough!

By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman’s Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your numbers in just ten working days and transform your career after a mere twenty-one.

Stephan Schiffman has coached thousands of sales teams across the country to improve their telesales performance. He knows exactly what works and doesn’t, and in this completely revised second edition, he shares with you all of his insider’s secrets, including how to:

·Master the five ways you can increase your income

·Track your numbers . . . and use them to your advantage

·Evaluate your performance effectively . . . so you hit your own goals

·Gain control of the call

·Leave effective phone messages

·Use "how" and "why" questions to your advantage

·Learn what’s going on in the prospect’s world

·Understand the four types of negative responses . . . and find out how to get past each one

·Turn small adjustments in your performance into large income gains

By spending just minutes a day with this one clear, concise book, you can learn everything from creating a script; to recognizing when not calling a prospect can increase your sales productivity, to practicing the ten traits of world class salespeople. In this highly competitive world where the obstacles against telemarketers continue to become increasingly daunting, you can’t afford not to have these tools in your sales arsenal!.
Price: $4.98 [Notify me when price goes down.]

The industry s No. 1 selling book on call center management! Now updated and expanded, "Call Center Management on Fast Forward"; is the most comprehensive source available on running a call center. It covers every aspect of call center management - service level, forecasting, scheduling, resource calculations, metrics, quality, budgeting, reporting, strategy and key enabling technologies - in a format that is well-organized and easy to understand. The updated and expanded edition contains important new information, including: Trends in customer expectations; Best practices in performance reports and objectives; How to create an effective customer access strategy appropriate for today's environment; How to manage multichannel contacts with quality; New technologies and how they re changing customer contact services; Improving the call center s strategic impact and ROI; New case studies and examples from Wells Fargo, Starbucks, Aetna and many others..
Price: $26.27 [Notify me when price goes down.]

Learn the New Way to Cold Call—Effectively, Ethically … and Legally Salespeople hate making cold calls. Now, you don’t have to. As a sales professional, you need to find and approach a steady stream of qualified prospects. But the legal landscape and new technologies, along with the explosion of competing solicitations, have numbed the decision makers you’ve been targeting, making old-fashioned cold calling ineffective, frustrating and, as result of the National Do-Not-Call Registry, often illegal. With Heat Up Your Cold Calls, you’ll discover author George Walther’s new model for pursuing prospects and making contact by phone. Walther will teach you how to convert obstacles like voice mail, overzealous assistants, and skeptical prospects into powerful allies that help you ""warm up"" prospects and achieve better sales results.

 

The book reveals the important steps to take before making calls, including strategies to: 

• ""Warm up"" a prospect with automated non-spam e-mail

• Use voice mail to establish a compellingly positive first impression

• Develop a messaging strategy that builds your credibility

• Demonstrate your pre-existing relationship, even when neither of you thinks you have one

• Use the Internet to sleuth and “preheat” your prospects

 

Heat Up Your Cold Calls will change the way you seek new sales prospects. These successful strategies will get people to listen, respond and, ultimately, buy..
Price: $4.00 [Notify me when price goes down.]

This 217-page book is for anyone who ever has to call a total stranger who has never heard of you or your company, and you're trying to ask him for money, an appointment, or get an information package in his hands on the initial call.

It's for the person whose paycheck is dependent upon producing sales. It gives hundreds of ideas and concepts showing you how to sell in a systematic and intelligent manner, learned from years of selling in the trenches. What you read today, you use today. No filler, just time-tested technique after technique.

See three actual chapters from the book on voice mail, screeners, and opening statements.

If your competition reads this book and you don't, you or your sales force won't stand a chance. This is a must read for anyone who wants to know what the top sales reps are doing by phone.

Here Are Just a Few of the Hundreds of Tips

• How to write an effective opening

• Answers for any type of objection

• Callback scripts that close the sale

• Leaving voice mails that get results

• How to find hot leads

• Selling on the inbound call

• How to get quality referrals

• Sure-fire closing techniques

• How to steal accounts

• How to get past screeners

• Great questions to ask

• How to prospect painlessly

• Selling large accounts

• Why you should raise your prices 25%

And much more!.
Price: $29.00 [Notify me when price goes down.]