Books about Tomorrow from Amazon.com

"The ideas in his book will help you see the world in a new way."-Bill Clinton


"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends."

-Bill Gates

In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

• People are retiring but continuing to work.
  
• Teens are turning to knitting.
  
• Geeks are becoming the most sociable people around.
  
• Women are driving technology.
  
• Dads are older than ever and spending more time with their kids than in the past.

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact..
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"Hutus kill Tutsis, then Tutsis kill Hutus--if that's really all there is to it, then no wonder we can't be bothered with it," Philip Gourevitch writes, imagining the response of somebody in a country far from the ethnic strife and mass killings of Rwanda. But the situation is not so simple, and in this complex and wrenching book, he explains why the Rwandan genocide should not be written off as just another tribal dispute.

The "stories" in this book's subtitle are both the author's, as he repeatedly visits this tiny country in an attempt to make sense of what has happened, and those of the people he interviews. These include a Tutsi doctor who has seen much of her family killed over decades of Tutsi oppression, a Schindleresque hotel manager who hid hundreds of refugees from certain death, and a Rwandan bishop who has been accused of supporting the slaughter of Tutsi schoolchildren, and can only answer these charges by saying, "What could I do?" Gourevitch, a staff writer for the New Yorker, describes Rwanda's history with remarkable clarity and documents the experience of tragedy with a sober grace. The reader will ask along with the author: Why does this happen? And why don't we bother to stop it? --Maria Dolan.
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For all the technology, conveniences, and advantages we experience in today's world, many of us struggle just to get through each day. After coming through what seemed like a lifetime of abuse, hardship, and oppression, Joyce Meyer has come to live every day in victory and joy. In her new book, she spreads the word that an exciting, enjoyable life is available to everyone! The breakthrough for Joyce came when she started to look at herself through God's eyes. There, she not only saw the truth about herself and changes she needed to make, but came to know His unconditional love. Joyce has packed this book with biblical principles and practical application revealing secrets she has discovered for living a full and joyful life. After reading this informative and entertaining book, you will be ready to ENJOY TODAY and EMBRACE TOMORROW..
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Can't get enough of the faerie world? Well, Tony DiTerlizzi and Holly Black, the brave souls that helped Mallory, Simon, and Jared Grace bring their amazing adventures to a worldwide audience, are here to help you find yours!

Presenting The Spiderwick Chronicles Notebook for Fantastical Observations. This handy interactive storybook features seventeen mini-adventures collected from faerie watchers around the globe as well as plenty of pages for readers to add their own stories, maps, charts, notes, lists, diagrams, and drawings. So get ready to embark on your own faerie adventure -- all you need is an observant eye and an open mind. Just keep your wits about you. After all... their world is closer than you think.....
Price: $3.98 [Notify me when price goes down.]

This Hugo and Nebula Award winner tells the sweeping tale of a desert planet called Arrakis, the focus of an intricate power struggle in a byzantine interstellar empire. Arrakis is the sole source of Melange, the "spice of spices." Melange is necessary for interstellar travel and grants psychic powers and longevity, so whoever controls it wields great influence.

The troubles begin when stewardship of Arrakis is transferred by the Emperor from the Harkonnen Noble House to House Atreides. The Harkonnens don't want to give up their privilege, though, and through sabotage and treachery they cast young Duke Paul Atreides out into the planet's harsh environment to die. There he falls in with the Fremen, a tribe of desert dwellers who become the basis of the army with which he will reclaim what's rightfully his. Paul Atreides, though, is far more than just a usurped duke. He might be the end product of a very long-term genetic experiment designed to breed a super human; he might be a messiah. His struggle is at the center of a nexus of powerful people and events, and the repercussions will be felt throughout the Imperium.

Dune is one of the most famous science fiction novels ever written, and deservedly so. The setting is elaborate and ornate, the plot labyrinthine, the adventures exciting. Five sequels follow. --Brooks Peck.
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Brothers and sisters are among the most important people in life. The emphasis of this book is not merely "getting along" but being best friends .
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New York Times bestselling author John C. Maxwell reveals the surprisingly straightforward secret to daily success and fulfillment Most of us look at our days in the wrong way. We overexaggerate yesterday. We overestimate tomorrow. We underestimate today. The truth is that the most important day you will experience is today. Making today your masterpiece is the key to success. Maxwell offers twelve decisions and disciplines-he calls it his daily dozen-that can be learned and mastered by any person to achieve success. He teaches how to possess possibilities, remain focused, enjoy good health, exhibit stability, hold an advantage, be tenacious, experience fulfillment, exercise options, sense inner peace, feel significant, receive direction, and learn to grow. These lessons are simple, but the gap between knowing and doing is greater than the gap between ignorance and knowledge. In TODAYMATTERS, Maxwell teaches how to close that problematic gap..
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When Ellie and her friends go camping, they have no idea they're leaving their old lives behind forever. Despite a less-than-tragic food shortage and a secret crush or two, everything goes as planned. But a week later, they return home to find their houses empty and their pets starving. Something has gone wrong--horribly wrong. Before long, they realize the country has been invaded, and the entire town has been captured--including their families and all their friends. Ellie and the other survivors face an impossible decision: They can flee for the mountains or surrender. Or they can fight..
Price: $4.97 [Notify me when price goes down.]