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More Top Secret Recipes: More Fabulous Kitchen Clones of America's Favorite Brand-Name Foods
Todd Wilbur, the master of fast food replication, is back, and accompanying him are 37 new recipes More Top Secret Recipes follows triumphantly in the footsteps of his first tryout with kitchen clones, Top Secret Recipes. Included in this new collection are recipes that fans steadfastly demanded--including A&W Root Beer and an easy concoction for creating the perfect Oreo in less than an hour. All that's needed for this magical cookie is cake mix, shortening, sugar, and vanilla. Simplicity is the key to success for all of Wilbur's duplicates--nothing more than simple ingredients and basic cooking skills are required. Other culinary clones include Cinnabon Cinnamon Rolls, Little Caesar's Crazy Bread, and a divine recipe for Bailey's Original Irish Cream. Quirky diagrams of these tempting bites illustrate the book throughout. Snack time has never been this much fun! --Naomi Gesinger.
Price: $3.39
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Top Secret Recipes: Creating Kitchen Clones of America's Favorite Brand-Name Foods (Penguin Viking Plume General Books)
Todd Wilbur has baked, boiled, digested, fried, and tested--all in the name of duplicating some of America's favorite convenience foods. He now shares 41 of these naughty but nice gastronomical delights in Top Secret Recipes. If you've ever craved a McDonald's Big Mac at 3:00 A.M. on a Sunday morning, then Wilbur has just the recipe for satisfying your junk-food desires. Even better, no cordon-bleu expertise is needed for this particular clone--just simple frying and chopping skills! Simplicity is the key to all of Wilbur's replicated recipes--all are composed of rudimentary ingredients available at any store, needing only minimal preparation. These recipes are fun and fast--two dozen Snickers Bars in less than 10 minutes (plus cooling time), a delicious Orange Julius in less than 60 seconds (that's considerably quicker than waiting in line for the real thing)! These culinary creations are organized in alphabetical order by manufacturer or restaurant, and illustrated with simple pencil drawings. Top Secret Recipes is a chatty and informative guide to recreating the burgers, candy bars, and cookies of your strip-mall dreams. --Naomi Gesinger.
Price: $4.35
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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
How to choose a name and create a catchy markAfter the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients. .
Price: $25.08
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Top Secret Recipes: (Creating kitchen clones of America's favorite brand-name foods): Super Secret Restaurant Collection
This latest mouthwatering compilation includes 133 brand-new versions of restaurant recipes, 30 bonus recipes never before published in book form, and 26 of the author's own favorites from his previous book. Easy-to-follow numbered steps and Wilbur's special blueprints help you recreate a variety of chain cuisine, fast-food fare, and more tasty treats like a pro. The spiral-bound, hardcover format lies flat on your countertop or cookbook holder, and includes tabbed and labeled sections for quick reference..
Price: $18.43
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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
"Ideal for executives or PR pros who which to learn about successful brands through practical examples," PR Week. "Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful," Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners..
Price: $11.25
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Names Will Never Hurt Me
During one day at school, the paths of four teens will cross in ways they never imagined There's Kurt, the "freek" who tries desperately to escape bullying; Tisha, who doesn't feel she fits in with anyone; Ryan, the football jock who rules the hallways while losing control of his life; and Floater, who uses his connections to gain dangerous power. On this day, teasing, racism, loneliness, and secrets bring each of them to the breaking point. Now they must help each other prevent a tragedy. The voices of these four teens weave together in prose-poetry to create a powerful read..
Price: $2.26
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