Books about Trademark from Amazon.com

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $24.81 [Notify me when price goes down.]

A pop-science journey into the surprising ingredients found in dozens of common packaged foods, using the Twinkie label as a guide

Like most Americans, Steve Ettlinger eats processed foods. And, like most consumers, he often reads the ingredients label—without a clue as to what most of it means. So when his young daughter asked, “Daddy, what’s polysorbate 60?” he was at a loss—and determined to find out.

From the phosphate mines in Idaho to the corn fields in Iowa, from gypsum mines in Oklahoma to the vanilla harvest in Madagascar, Twinkie, Deconstructed is a fascinating, thoroughly researched romp of a narrative that demystifies some of the most common processed food ingredients—where they come from, how they are made, how they are used—and why. Beginning at the source (hint: they’re often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder with a strange name—all for the sake of creating a simple snack cake.

An insightful exploration into the food industry, if youÂ’ve ever wondered what youÂ’re eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter, a food-grade equivalent) this book is for you..
Price: $5.25 [Notify me when price goes down.]

Having the great idea, creating the magnificent work of art, or coming up with the next fad is only the first step to cashing in on your creativity and hard work. Next up is protecting your intellectual property.

This book is for anyone who is intrigued by those three not-so-little words: patents, copyrights, and trademarks. That means you, if

• You think you might be the next Thomas Edison or maybe another J.K. Rowling
• Your company has recently developed a bold new corporate logo or eye-catching trademark
• You’re thinking of a new concept in software, one that can revolutionize the entire manufacturing process
• You’ve just dreamed up the latest in “latest things”

Patents, Copyrights & Trademarks For Dummies explains, in layman’s terms, the basic nature, function, and application of intellectual property (IP) rights, including how you can acquire those rights, wield them effectively against your competitors, or exploit them lucratively through licensing agreements and other rewarding adventures. This book covers all of these critical concepts, and more:

• Working with IP professionals
• Presenting a patent explanation
• Determining what is copyrighted and what isn’t
• Protecting your commercial identity
• Inspecting the basic elements of a license
• Determining infringement
• Avoiding the ten worst naming blunders

With this book at you side, you’ll have a solid grasp of the processes involved in acquiring, registering, maintaining, and protecting the intellectual property rights due you and/or your company. You’ll be able to make informed decisions and speak confidently with the IP professionals you meet along the way. And you’ll have the tools and knowledge to take care of much of the work involved in the various research and registration processes..
Price: $11.82 [Notify me when price goes down.]

What do all of these famous inventions have in common: air conditioning, airbags, bandages, barbed wire, blow dryers, can openers, cement, chewing gum, computers, credit cards, doughnuts, jeans, microwave ovens, paper towels, Play-Doh, Post-it Notes, potato chips, roller coasters, safety pins, Scotch tape, skateboards, staplers, straws, sunscreen, typewriters, Viagra, zippers? They were all invented in the US by American inventors, and they all went on to make fortunes for the inventors and those companies licensing the ideas. Don t be left out, and don t spend thousands in unnecessary legal fees, you can file your own patent with the step-by-step guidance in this new book. According to the U.S. Patent and Trademark Office, the number of patents filed in the US increased from 186,507 in 1992 to 406,302 in 2005. Approximately one out of five patents are filed by the prospective owner/inventor. You ll find that only minimal assistance if any is needed from an attorney or agent in securing your patent. This book offers a simple, straightforward introduction to patent law written in layman s terms. This book is written for inventors not attorneys, and for those that want to save thousands on legal fees protecting their ideas and inventions. A patent protects an invention and gives an exclusive right to the benefits of an invention. A patent is in essence a contract between the United States government and holder of an invention. This new book will explain how to secure a patent on your own without expensive attorney fees. If you think you have a great invention then you need this extremely detailed and comprehensive guide to the process of getting a patent. The book covers everything needed and easily explained from the initial patent search to filing a successful and hopefully financially lucrative application. Even if you ultimately decide to use the services of a patent attorney which in some cases is recommended, this book will get the process started and still.
Price: $18.40 [Notify me when price goes down.]

The United States Supreme Court famously labeled copyright "the engine of free expression" because it provides a vital economic incentive for much of the literature, commentary, music, art, and film that makes up our public discourse. Yet today's copyright law also does the opposite--it is
often used to quash news reporting, political commentary, church dissent, historical scholarship, cultural critique, and artistic expression.

In Copyright's Paradox, Neil Weinstock Netanel explores the tensions between copyright law and free speech, revealing how copyright can impose unacceptable burdens on expression. Netanel provides concrete illustrations of how copyright often prevents speakers from effectively conveying their
message, tracing this conflict across both traditional and digital media and considering current controversies such as the remix and copying culture rampant on YouTube and MySpace, hip-hop music and digital sampling, and the Google Book Search litigation. The author juxtaposes the dramatic expansion
of copyright holders' proprietary control against the individual's newly found ability to digitally cut, paste, edit, remix, and distribute sound recordings, movies, TV programs, graphics, and texts the world over. He tests whether, in light of these developments and others, copyright still serves
as a vital engine of free expression and he assesses how copyright does--and does not--burden speech. Taking First Amendment values as his lodestar, Netanel argues that copyright should be limited to how it can best promote robust debate and expressive diversity, and he presents a blueprint for how
that can be accomplished.

Copyright and free speech will always stand in some tension. But there are ways in which copyright can continue to serve as an engine of free expression while leaving ample room for speakers to build on copyrighted works to convey their message, express their personal commitments, and create new
art. This book shows us how..
Price: $22.89 [Notify me when price goes down.]

For Peeps sake! They're cute. They're tasty. And for the first time ever, PEEPS—the No. 1 selling non-chocolate Easter candy—take center stage in fun crafts and sweet treats for the entire family. Both seasonal savorers and devoted PEEPS fans (who have created over 200 dedicated fan Web sites) will delight in these 24 projects, surprisingly suited for any time of the year. Frosty Peepsicles refresh on a hot summer day; the Peeps Holiday Wreath brightens up a winter doorway; and the Peepi ata enlivens any fiesta. Cheerful, mouthwatering photographs inspire while simple step-by-step instructions explain the how-to. Games, decorations, and desserts never looked so adorably edible!.
Price: $5.18 [Notify me when price goes down.]

Sweet and Low by Richard Cohen bills itself as "the unauthorized true story of one Brooklyn family." And what a family. Cohen, the disinherited grandson of the artificial sweetener Sweet 'n' Low's inventor, combines two parts Horatio Alger-memoir, one part cultural commentary and three parts personal criticism into a fascinating snapshot of American life, immigrant experience and a broad sermon on the perils of fortune. Cohen's maternal grandfather, Ben Eisenstadt, a mid-grade inventor and Brooklyn restaurateur concocts the idea of selling sugar in individual packets--a revolutionary concept in the age of crusty, unsanitary sugar dispensers. His idea stolen by the big sugar companies, Cohen squeaks out a post-war living selling his packets in their shadow until he and his son, Marvin, invent the formula for the saccharine sweetener and catch the first big wave of the American diet craze. Those little pink packets create a vast fortune soon tarnished by interfamily squabbles, Mafia influence, FDA edicts and, mostly, the baser aspects of human nature--greed, jealousy and pride. Cohen, a writer for Rolling Stone and The New Yorker, among other publications, weaves a compelling and often biting narrative about his mother's family. Using those pink packets as metaphor, he paints a dystopic portrait of the American Dream, that, in his family's case, was as devoid of nourishment as any artificial sweetener.--Jeremy Pugh.
Price: $5.00 [Notify me when price goes down.]

Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. .
Price: $22.40 [Notify me when price goes down.]

This new 2006 revised edition is the most complete guide to marks on Mexican silver. There are over 1500 cross-referenced marks! Eagle numbers from 1 through 219. Extensive reference bibliography. First edition was mostly line drawings - this new edition has b&w photos of most marks!.
Price: $24.45 [Notify me when price goes down.]