Books about Trademarks from Amazon.com

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $25.00 [Notify me when price goes down.]

Information Systems Today, 3e, speaks directly to WHY IS MATTERS today by focusing on what every business student needs to know about IS including its leading role in the globalization of business..
Price: $65.99 [Notify me when price goes down.]

Having the great idea, creating the magnificent work of art, or coming up with the next fad is only the first step to cashing in on your creativity and hard work. Next up is protecting your intellectual property.

This book is for anyone who is intrigued by those three not-so-little words: patents, copyrights, and trademarks. That means you, if

• You think you might be the next Thomas Edison or maybe another J.K. Rowling
• Your company has recently developed a bold new corporate logo or eye-catching trademark
• You’re thinking of a new concept in software, one that can revolutionize the entire manufacturing process
• You’ve just dreamed up the latest in “latest things”

Patents, Copyrights & Trademarks For Dummies explains, in layman’s terms, the basic nature, function, and application of intellectual property (IP) rights, including how you can acquire those rights, wield them effectively against your competitors, or exploit them lucratively through licensing agreements and other rewarding adventures. This book covers all of these critical concepts, and more:

• Working with IP professionals
• Presenting a patent explanation
• Determining what is copyrighted and what isn’t
• Protecting your commercial identity
• Inspecting the basic elements of a license
• Determining infringement
• Avoiding the ten worst naming blunders

With this book at you side, you’ll have a solid grasp of the processes involved in acquiring, registering, maintaining, and protecting the intellectual property rights due you and/or your company. You’ll be able to make informed decisions and speak confidently with the IP professionals you meet along the way. And you’ll have the tools and knowledge to take care of much of the work involved in the various research and registration processes..
Price: $11.96 [Notify me when price goes down.]

A pop-science journey into the surprising ingredients found in most common packaged foods

Like most Americans, Steve Ettlinger eats processed foods. And, like most consumers, he didn’t have a clue as to what most of the ingredients on the labels mean. So when his young daughter asked, “Daddy, what’s polysorbate 60?” he was at a loss—and determined to find out.

From the phosphate mines in Idaho to the oil fields in China, Twinkie, Deconstructed demystifies some of the most common processed food ingredients— where they come from, how they are made, how they are used—and why. Beginning at the source (hint: they’re often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder—all for the sake of creating a simple snack cake.

An insightful exploration of the modern food industry, if youÂ’ve ever wondered what youÂ’re eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter a food-grade equivalent of plaster of paris), this book is for you..
Price: $6.70 [Notify me when price goes down.]

What's your sign? The world's best logo designs Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who's interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, ?In order to come up with one good idea, you must have lots of ideas.?.
Price: $26.23 [Notify me when price goes down.]

The laws covering intellectual property--those products of the imagination with commercial value, such as fictional writing, software designs, product names, and mechanical inventions--have long boggled the minds of the uninitiated. With the advent of online commerce and publishing, the issues have only gotten more confusing. The new edition of Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law, by attorney Stephen Elias, offers plain-English explanations and practical advice on this increasingly complex topic. Elias covers everything from the laws themselves to their specific applications in different media..
Price: $22.40 [Notify me when price goes down.]

Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a.
Price: $8.56 [Notify me when price goes down.]

"Clear, correct, and deep, this is a welcome addition to discussions of law and computing for anyone -- even lawyers!" -- Lawrence Lessig, Professor of Law at Stanford Law School and founder of the Stanford Center for Internet and Society If you work in information technology, intellectual property is central to your job -- but dealing with the complexities of the legal system can be mind-boggling. This book is for anyone who wants to understand how the legal system deals with intellectual property rights for code and other content. You'll get a clear look at intellectual property issues from a developer's point of view, including practical advice about situations you're likely to encounter. Written by an intellectual property attorney who is also a programmer, Intellectual Property and Open Source helps you understand patents, copyrights, trademarks, trade secrets, and licenses, with special focus on the issues surrounding open source development and the GPL. This book answers questions such as: How do open source and intellectual property work together? What are the most important intellectual property-related issues when starting a business or open source project? How should you handle copyright, licensing and other issues when accepting a patch from another developer? How can you pursue your own ideas while working for someone else? What parts of a patent should be reviewed to see if it applies to your work? When is your idea a trade secret? How can you reverse engineer a product without getting into trouble? What should you think about when choosing an open source license for your project? Most legal sources are too scattered, too arcane, and too hard to read. Intellectual Propertyand Open Source is a friendly, easy-to-follow overview of the law that programmers, system administrators, graphic designers, and many others will find essential..
Price: $28.35 [Notify me when price goes down.]

Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.

Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich.
Price: $8.89 [Notify me when price goes down.]

What do all of these famous inventions have in common: air conditioning, airbags, bandages, barbed wire, blow dryers, can openers, cement, chewing gum, computers, credit cards, doughnuts, jeans, microwave ovens, paper towels, Play-Doh, Post-it Notes, potato chips, roller coasters, safety pins, Scotch tape, skateboards, staplers, straws, sunscreen, typewriters, Viagra, zippers? They were all invented in the US by American inventors, and they all went on to make fortunes for the inventors and those companies licensing the ideas. Don t be left out, and don t spend thousands in unnecessary legal fees, you can file your own patent with the step-by-step guidance in this new book. According to the U.S. Patent and Trademark Office, the number of patents filed in the US increased from 186,507 in 1992 to 406,302 in 2005. Approximately one out of five patents are filed by the prospective owner/inventor. You ll find that only minimal assistance if any is needed from an attorney or agent in securing your patent. This book offers a simple, straightforward introduction to patent law written in layman s terms. This book is written for inventors not attorneys, and for those that want to save thousands on legal fees protecting their ideas and inventions. A patent protects an invention and gives an exclusive right to the benefits of an invention. A patent is in essence a contract between the United States government and holder of an invention. This new book will explain how to secure a patent on your own without expensive attorney fees. If you think you have a great invention then you need this extremely detailed and comprehensive guide to the process of getting a patent. The book covers everything needed and easily explained from the initial patent search to filing a successful and hopefully financially lucrative application. Even if you ultimately decide to use the services of a patent attorney which in some cases is recommended, this book will get the process started and still.
Price: $18.32 [Notify me when price goes down.]