This
digital document is an
article from
Do-It-Yourself Retailing,
published by
National Retail
Hardware Association on April 1, 1995. The length of the article is 1416 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Cotter and Co. has launched a new marketing strategy for its True Value Hardware stores. The strategy involves supporting dealers through promotional agreements with the National Football League (NFL) and the American Red Cross. Under its agreement with the NFL, Cotter holds exclusive hardware store rights to all team and NFL logos, emblems, designs and posters. Moreover, the company will sponsor the NFL's Man of the Year award. Cotter also sponsors the Red Cross' sole fund-raising event on television. The company is also heavily involved in other Red Cross projects.
Citation DetailsTitle: Going on the offensive. (new marketing strategy for True Value Hardware)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: April 1, 1995
Publisher: National Retail Hardware Association
Volume: v168
Issue: n4
Page: p87(2)
Distributed by Thomson Gale.
Price:
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