Books about Turbo charge from Amazon.com

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Price: $10.85 [Notify me when price goes down.]

How businesses can thrive by learning which customers are creating the most profit-and which are losing them money.

One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not.

According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years.

For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value..
Price: $0.01 [Notify me when price goes down.]

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Price: $5.45 [Notify me when price goes down.]

You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast! Packed with smart advice for the small business, Magical Marketing focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format. Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost..
Price: $8.09 [Notify me when price goes down.]

You've got a good product or service All you need now is to get the word out effectively Right?

Well, it's not so easy. You have to get your customers' attention and break through your competitors' hype. Now you can—and for a lot less than you migh imagine

High-Impact Marketing on a Low-Impact Budget is chock-full of practical, effective, and inexpensive techniques for reaching your customers. It will show you how to:
• Develop a money-making marketing action plan
• Present and reinforce your message again and again
• Get valuable free exposure in the news media
• Position your product or service against the competition
• Build and maintain your own site on the World Wide Web
• And capitalize on many more innovative, cost-effective tactics

Written by low-cost-marketing experts, this book will help you transform your business into a money-making machine..
Price: $3.35 [Notify me when price goes down.]

This digital document is an article from Food Trade Review, published by Food Trade Press Ltd. on March 1, 2005. The length of the article is 531 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Lactalis acquisition brings turbo charge to McLellands dramatic growth.(ACQUISITIONS )(Lactalis UK Ltd., McLelland Cheese)
Publication:Food Trade Review (Magazine/Journal)
Date: March 1, 2005
Publisher: Food Trade Press Ltd.
Volume: 75 Page: 173(1)

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]

This digital document is an article from Snow Goer, published by Ehlert Publishing Group on November 1, 2004. The length of the article is 568 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Turbo charge!(Product/Service Evaluation)
Publication:Snow Goer (Magazine/Journal)
Date: November 1, 2004
Publisher: Ehlert Publishing Group
Volume: 15 Issue: 2 Page: 74(2)

Article Type: Product/Service Evaluation

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]