Books about Turning from Amazon.com

Never underestimate the American soldier. That's the moral of former Green Beret Michael Yon's brilliant battle-by-battle, block-by-block tale of how America's new `greatest generation' of soldiers is turning defeat and disaster into victory and hope in Iraq.

The American soldier is the reason General David Petraeus's brilliant strategy of moving our soldiers off isolated bases and out among the Iraqi people is working. Working to find and kill terrorists, reclaim neighborhoods, and help lead Iraq to democracy.

Yon is no cheerleader. According to the New York Times, he has logged more time in combat situations in Iraq than any other reporter. When failed American leadership was driving Iraq into chaos and civil war, nobody told the story earlier or better than Michael Yon. The top brass was so mad that twice the U.S. military denied him access to Iraq.

So Yon has supreme credibility when he says that we are finally winning, not primarily with our overwhelming technology, not with shock and awe destruction, but with the even more powerful force of American values--with the courage and leadership, strength and compassion of our soldiers.

Iraqis respect strength, says Yon. They know American soldiers are "great-hearted warriors" who vanquish the Al Qaeda terror gangs that "raped too many women and boys, cut off too many heads, brought drugs into too many neighborhoods."

But Iraqis also discovered that these great warriors are even happier helping rebuild a clinic or a school or a neighborhood. They learned the American soldier is not only the most dangerous man in the world, but the best man too. That's what turned defeat into victory.

Here is the true, untold story of the American soldier and the courage and values that are bringing victory for America--and Iraq..
Price: $18.98 [Notify me when price goes down.]

All church leaders have faced the questions that arrive with newcomers: Do they feel comfortable? Is there more we could do to serve them? Will they want to come back? Creating an environment that both embraces our newcomers and excites them enough to return does not happen by chance. We must be prepared to be effective stewards of the newcomers God brings us. And, why shouldn t the Church be the epitome of service at its best, as modeled by the greatest server of all time? Built on The Journey Church of the City s Assimilation Seminar, Fusion embodies a step-by-step, biblically grounded, tested and proven plan for establishing a relationship with newcomers that ultimately prompts them to become fully developing members of our congregations. This innovative, practical guide is full of how-to information, testimonials from the recently assimilated and from participating church leaders, examples of the assimilation materials used and check points to make sure the reader is on track. Engaging, informative and immediately applicable, here is help for setting newcomers on the path toward true life transformation and spiritual maturity..
Price: $7.51 [Notify me when price goes down.]

The Fourth Turning continues the project of mapping out the place of generations in history, a project begun in the authors' earlier books Generations and 13th Gen. If millennial fever takes hold, The Fourth Turning may be only the first of an impending wave of pseudo-scholarly tracts prognosticating future (but imminent!) doom as we collectively close the books on this millennium. Those expecting a serious or dry tome might be put off by the authors' taste for bulleted text and catchy phrasings, but can you blame these guys for wanting to make impending peril as exciting as possible? After all, they think we are headed toward "events on par with the Revolution, the Civil War, or World War II" in the next 20 years. Mixing solid understanding of present generational divisions, with some fairly broad generalizations, Strauss and Howe promise to move from history to prophecy. Fans of Future Shock, Megatrends, or Powershift will be familiar with the authors' style of writing and not at all put off by the book's reach or style. Their take on history provides an intriguing (if not always reliable) lens through which to view the past, present, and maybe even the future..
Price: $10.00 [Notify me when price goes down.]

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Price: $15.70 [Notify me when price goes down.]

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

• Reach out to entire communities
• Listen to individual workers and consumers
• Seize growth opportunities in every market
• Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

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Price: $8.05 [Notify me when price goes down.]

Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring.
Price: $6.49 [Notify me when price goes down.]

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Price: $19.99 [Notify me when price goes down.]

Any child can be motivated to learn.

"If he only would apply himself .."

"She can do it if she puts her mind to it."

"He just doesn't seem to care."

"She's just not trying."

Motivation is the key to learning But very few parents and teachers have an effective arsenal of techniques at their disposal. Enter educator and acclaimed author Rick Lavoie, who arms all those who deal with children with proven, effective tools and strategies they can use to encourage any child to learn and achieve success.

Lavoie's practical, innovative approach begins with a quiz that helps a parent or teacher identify -- using six different possible models -- a child's motivational style.

• Is she motivated by power?
• Does he need prestige?
• Does praise mean a lot to this child?
• Does contact with other people inspire this child?
• Does he like to do projects?
• Does she enjoy receiving prizes?

He then explores each motivational style in depth, presenting proven techniques, strategies, and scripts that can be used in the classroom and at home to break through a child's apathy and discouragement and inspire him to succeed and achieve.

Along the way, Lavoie explodes some common myths about motivation: for instance, he demonstrates that rewards, punishment, and competition are not effective motivational tools. He gives specific advice throughout for parents and teachers of children with learning disabilities and provides detailed instructions for how to create a motivated classroom. He outlines the parent's role, the teacher's role, and suggests ways in which they can work together to encourage children to reach their potential. The book's final chapter, "What Does Madison Avenue Know...That Maple Street Elementary School Doesn't," reveals what parents and teachers can learn from some of the most powerful motivators in our children's world: advertisers.

With empathy and understanding, backed by decades of experience in the classroom, Rick Lavoie gives parents and teachers the key to unlock any child's enthusiasm and responsiveness. The Motivation Breakthrough will revolutionize the way parents, teachers, and professionals reach out to and motivate all children..
Price: $4.60 [Notify me when price goes down.]

Secrets for developing leadership and competitive advantage in any organization

The Extraordinary Leader is a research-based book about leadership It analyzes 200,000 assessments from 20,000 managers and presents new insights that demystify this complex subject. It clearly establishes the importance of developing great leaders versus being satisfied with merely good ones, and highlights the link between leadership behavior and an organization's performance.

From the authors' research, a new model of leadership emerges that challenges long-held beliefs about leadership competencies. The authors identify 16 competencies that tower above all the others-­­the ones that separate great leaders from the average. One of the book's major breakthroughs is its focus on the importance of maximizing strengths as opposed to merely correcting weaknesses. Further, the importance of balanced strengths is introduced: when strengths are clustered in one area, the leader is less effective than he or she could be with strengths in different areas.

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Price: $17.34 [Notify me when price goes down.]