Books about Typeface from Amazon.com

Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes, signals and signs that flavour urban life. This book sings the praises of the honest worker and solo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. Filled with pages of color images of Helvetica in use, from album covers and road signs to advertisements and product packaging, the designs gathered together in honor of Helvetica have been created by superb designers and anonymous amateurs from all over the world. The result is an exciting collection of this icon of modern design.

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Price: $12.40 [Notify me when price goes down.]

To the layman, all printing types look the same. But for typographers, graphic artists and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate and continuing concern.

Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. Written for the layman but containing exhaustive research, drawings and synopses of typefaces, this book is an essential addition to the library of anyone s typographic library. It is, as Lawson states, not written for the printer convinced that there are already too many typefaces, but rather for that curious part of the population that believes the opposite; that the subtleties of refinement as applies to roman and cursive letters have yet to be fully investigated and that the production of the perfect typeface remains a goal to be as much desired by present as by future type designers. Anyone aspiring to typographic wisdom should own and treasure this classic..
Price: $15.65 [Notify me when price goes down.]

It has been said that Will Burtin (1908-1972) was to graphic design what Albert Einstein was to physics Burtin pioneered important contributions to international typography and visual design. He is best known as the world leader in using design to interpret science; as a proponent of 'clean', uncluttered sans-serif typography; and for his large-scale three-dimensional models, which carried the craft and the art of display to new heights. His walk-through models included a human blood cell (1958) and brain functions (1960). His major achievement, his clarity and ingenuity with models and graphics made complex information easy to assimilate. Early success in his native Germany brought Burtin unwelcome attention from Nazi leaders courting his services. He fled with his Jewish wife to the United States. Within months he won the prestigious contract to create the Federal Works Agency exhibit for the 1939 New York World's Fair. The wartime Office of Strategic Services drafted Burtin to create Air Force gunnery manuals, cutting recruits' training from six months to six weeks. In 1945, with the U.S. still at war, Fortune magazine lobbied to extract Burtin from the army in order to appoint him Art Director. By the late 1950s he was designing the walk-through exhibits for which he is renowned. The first monograph on Burtin, "Design and Science" illustrates his leadership in five fields: using graphics to visualize science and information (pre-war); corporate identity (from the mid-1940s); multimedia (which he called 'Integration', from 1948); large-scale scientific visualization in 3-D (from 1958, foreshadowing computer-assisted virtual environments, i.e. CAVE-space); and, with others, promoting Helvetica in North America. Illustrations of Burtin's work that have never before been published make this invaluable book essential reading for design professionals and all those interested in design, visualization, imaging and information technology..
Price: $46.89 [Notify me when price goes down.]

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Price: $20.25 [Notify me when price goes down.]

This is the abridged version of 1909 edition, often called the "Little Liddell". Simon Wallenberg has enlarged the typeface for easier reading and except for this improvement the publishers have left the original work intact. A Greek-English Lexicon. is the standard lexicographical work of the Ancient Greek language. Based on the earlier Handwörterbuch der griechischen Sprache by the German lexicographer Franz Passow it has served as the basis for all later lexicographical work on the ancient Greek language. No student of Classical Greek or indeed New Testament Greek could possibly be without this Lexicon. Although it is an abridgement of a larger work, it is by no means incomplete and in some respects is a better option than the larger editions. If you study the New Testament Koine Greek, or study Classical Greek, this book will be invaluable to you. The entries are succinct yet informative, and each entry will tell you how a word has been used in different periods of Greek literature. Therefore, if one word has been employed in different uses in Homeric literature, compared to the New Testament, this Lexicon will let you know. This edition of the Liddell and Scott is a comprehensive lexicon of the classical Greek and remains the best lexicon for the New Testament, as the definitions offered in the Little Liddell are so precise you will rarely find them to be wrong. It was edited by Henry George Liddell and Robert Scott, It is now conventionally referred to as Liddell & Scott. The first editor of the LSJ, Henry George Liddell, was Dean of Christ Church, Oxford, and the father of Alice Liddell, the eponymous Alice of the writings of Lewis Carroll..
Price: $26.95 [Notify me when price goes down.]

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book.
Price: $28.38 [Notify me when price goes down.]

According to The National Eye Institute, millions of Americans are visually impaired, and the numbers are expected to greatly increase over the next thirty years as Baby Boomers age and eyestrain from computer use continues among all generations..
Price: $11.38 [Notify me when price goes down.]

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.

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Price: $26.37 [Notify me when price goes down.]

A guide to better lettering for artists and designers of signs, showcards, displays, exhibits and advertising layouts. Each alphabet is depicted on one page, and on the opposite, the essential characteristics, construction and applications are discussed..
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