Books about Vaguely from Amazon.com

Because 18 Years Is a Long Time to Wait

In a recent poll taken by Parents magazine, 87 percent of moms admitted they don’t make love as often as they did before having kids, while one-third confessed their love life has taken a “major nosedive ” Experts say a whopping majority of moms suffer from low libido, and many of the reasons aren’t biological. So how can you get your mojo back and start to love making love again? Get the scoop on these and other extremely hot–and often hilarious–topics, including:

• Timing that works for everyone (we’re not talking the next decade)
• Keeping the ankle biters in their beds when you desperately need them out of yours
• Why you need to make the effort (if not for your marriage, at least for your sanity)
• Reclaiming your sexual self (she’s not gone forever, but is probably sleeping every chance she gets)

Lorilee Craker explores the factors that put a dent in your “lust life” and offers plenty of fun ideas for stoking the home fires again. Don’t miss Lorilee’s own “Tales from the Love Shack,” dish from other real-life moms, and insights from professionals to help you get in touch with your inner “Red Hot Mama.” Who knew that rediscovering romance, passion, and closeness with your husband was possible–or could be so much fun?.
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Too many business executives, argues Leonard Lodish, have no idea how effective their advertising and promotion efforts really are. In this book, he examines a variety of ways such efforts can be tested and arrives at some surprising conclusions that will challenge conventional notions about the way advertising dollars should be spent.

Lodish contends that companies too often make judgment on the basis of meeting targeted sales goals--without sufficient analysis to determine whether the advertising money spent to meet those goals will contribute to, or detract from, their profitability. Sales figures are easy to measure, Lodish contends, but they say too little about the real effectiveness of advertising. The things that are harder to measure--whether an ad campaign generated new customers or incremental sales, for example--tend to be neglected.

Citing numerous examples from actual campaigns, Lodish looks at different kinds of advertising and promotion--including institutional and product advertising--and how each is used. He discusses product positioning, product mix, setting advertising objectives, budgeting, decisions on copy, decisions on media, and choosing the right way to obtain advertising services. It is more important, he argues, for businesses to look for the usually imprecise measures of advertising effectiveness than at reams of statistical data that hide the real truth. Thus it is better to be "vaguely right" than "precisely wrong."

About the Author:

Leonard M. Lodish is Professor and Chairman of the Marketing Department at the Wharton School..
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This unique monograph explores the cardinal, or quantitative, aspects of objects in the presence of vagueness, called vaguely defined objects. In the first part of the book such topics as fuzzy sets and derivative ideas, twofold fuzzy sets, and flow sets are concisely reviewed as typical mathematical representations of vaguely defined objects. Also, a unifying, approximative representation is presented. The second part uses this representation, together with Lukasiewicz logic as a basis for constructing a complete, general and easily applicable nonclassical cardinality theory for vaguely defined objects. Applications to computer and information science are discussed. Audience: This volume will be of interest to mathematicians, computer and information scientists, whose work involves mathematical aspects of vagueness, fuzzy sets and their methods, applied many-valued logics, expert systems and data bases..
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This digital document is an article from The Register-Guard (Eugene, OR), published by The Register Guard on January 11, 2002. The length of the article is 725 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Builders, chamber of commerce challenge Eugene land use code.(Government)(Development: They tell a state board that the new law is vaguely written and overly restrictive.)
Publication:The Register-Guard (Eugene, OR) (Newspaper)
Date: January 11, 2002
Publisher: The Register Guard
Page: C1

Distributed by Thomson Gale.
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