Books about Visibility from Amazon.com

A proven program to win more clients, connections, and referrals

Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business.

"Get Noticed...Get Referrals tells the truths that often make the difference between success and failure.”-Jay Conrad Levinson, the father of Guerrilla Marketing and author of the Guerrilla Marketing series

”Keep this book within arm's reach, refer to it often, and it will help you reach the next level of your success!”-Mark LeBlanc, author of Grow Your Business!, and president, National Speakers Association

“Someone once said 'It is not who you know but who knows you that counts.' Getting noticed is what this book is about. Highly recommended.”-Dan Poynter, author of The Self-Publishing Manual

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Price: $9.06 [Notify me when price goes down.]

Radio Frequency Identification (RFID) is rapidly changing the way businesses track inventory and assets. From Wal-Mart and Tesco to the U.S. Department of Defense, early efforts are already showing benefits, but software, integration, and data processing for RFID still present a challenge. If you are a developer or an architect charged with developing an RFID system, this book is for you. Drawing on extensive experience, Bill Glover and Himanshu Bhatt provide you with essential information on this emerging technology.

With the knowledge you gain in these pages, you will possess the information and understanding you need to start designing, building, or integrating with RFID systems.

In RFID Essentials you will find information on:

• Tags and tag protocols, including the Electronic Product Code (EPC)
• Readers and reader protocols
• RFID middleware
• Security and privacy
• Managing RFID devices
• RFID's impact on your architecture

Bill Glover has been writing software since 1981 and has worked as a programmer, lead developer, or architect on systems of all sizes, from small, automated systems controlling dams and feedmills up to a complete redesign and reimplementation of one of the world's busiest travel web sites. Bill first worked with RFID in 1995, tracking individual cattle using ear tags. He is currently a Senior Java Architect with Sun Microsystems, Inc., and works with Sun's RFID consulting practice and the RFID Test Center.

Himanshu Bhatt heads the U.S. RFID Practice and Software Technology Lab for Sun Microsystems, Inc. Prior to assuming this role, Himanshu was responsible for business development and consulting in emerging areas of technology. Himanshu has over 16 years of experience in the architecture and development of distributed, multitier systems using a host of technologies for Fortune 1000 companies. Himanshu has spoken at industry conferences such as JavaOne and the LoneStar Symposium and has published articles on Java/J2EE technologies.

"The Information Age is over. We're entering an era where network connectivity is almost ubiquitous - it's participate or perish." --Jonathan Schwartz, President and COO, Sun Microsystems, Inc.

"Unique competitive advantage erupts from enterprises that couple the RFID technologies laid out in RFID Essentials with modern business integration using service-oriented architectures. This is the book to read in order to understand this new landscape." --Mark Bauhaus, Senior Vice President, Sun Microsystems, Inc.

"This is a must read for RFID Software and Solution architects and is highly recommended for anyone needing to gain more insight into the myriad of components, standards and technologies that make up an RFID solutions environment." --Bryan Tracey, Chief Architect, GlobeRanger Corporation

"The authors have done a commendable job of covering a lot of ground in the RFID space, including the infrastructure needed to share the volumes of data RFID will likely generate." --Graham Gillen, Senior Product Manager, VeriSign

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Price: $28.89 [Notify me when price goes down.]

The New York Times bestselling author of Vodka and Messiah

London, 1952. Only hours before he is murdered, a prominent biochemist claims to know something that could change the world. Tracing the victim's final footsteps is ex-spy-turned-Scotland Yard detective Herbert Smith. It leads straight to a secret that is coveted by both the CIA and the KGB, and threatened by the last vestige of the Third Reich. REIVEW: "a smart bracing look at the legacy of Nazi scientific dreams."
-Seattle Times

"This is how thrillers should be done."
-Baltimore Sun

"Topnotch espionage."
-Library Journal

"Wonderfully unpredictable twists."
-Guardian.
Price: $3.23 [Notify me when price goes down.]

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.

“A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books.

Brand success rests on three principles:

1) Provide a unique experience with products or services that enhance your customer's lives

2) Inspire employee partnership, passion, and support

3) Create a perception of exceptional value and distinctive benefits and deliver on your promise.

Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective.

The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver.

The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops.

The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam.

According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success.

“Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.”

The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

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Price: $7.97 [Notify me when price goes down.]

Since the terrorist attacks of September 2001, surveillance has been put forward as the essential tool for the ‘war on terror,’ with new technologies and policies offering police and military operatives enhanced opportunities for monitoring suspect populations. The last few years have also seen the public’s consumer tastes become increasingly codified, with ‘data mines’ of demographic information such as postal codes and purchasing records. Additionally, surveillance has become a form of entertainment, with ‘reality’ shows becoming the dominant genre on network and cable television.

In The New Politics of Surveillance and Visibility, editors Kevin D. Haggerty and Richard V. Ericson bring together leading experts to analyse how society is organized through surveillance systems, technologies, and practices. They demonstrate how the new political uses of surveillance make visible that which was previously unknown, blur the boundaries between public and private, rewrite the norms of privacy, create new forms of inclusion and exclusion, and alter processes of democratic accountability. This collection challenges conventional wisdom and advances new theoretical approaches through a series of studies of surveillance in policing, the military, commercial enterprises, mass media, and health sciences.

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Price: $31.50 [Notify me when price goes down.]

Although geometry has been a flourishing discipline for millennia, most of it has seen either no practical applications or only esoteric ones. Computing is quickly making much of geometry intriguing not only for philosophers and mathematicians, but also for scientists and engineers. What is the core set of topics that a practitioner needs to study before embarking on the design and implementation of a geometric system in a specialized discipline? This book attempts to find the answer.

Every programmer tackling a geometric computing problem encounters design decisions that need to be solved. What may not be clear to individual programmers is that these design decisions have already been contemplated by others who have gone down some system design path only to discover (usually much later) that the design decisions that were made were lacking in some respect. This book reviews the geometric theory then applies it in an attempt to find that elusive “right” design.

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Price: $69.95 [Notify me when price goes down.]

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

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Price: $16.24 [Notify me when price goes down.]