Books about Way and from Amazon.com

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..
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A radical synthesis of science and personal experience that advocates a sea change in the way we understand and confront cancer

When David Servan- Schreiber, a dedicated scientist and doctor, was diagnosed with brain cancer, it changed his life. Confronting what medicine knows about the illness, the little known workings of the body’s natural cancer-fighting capacities, and his own will to live, Servan-Schreiber found himself on a fifteen-year journey from disease and relapse into scientific exploration, and finally to health. Combining memoir with a clear explanation of what makes cancer cells thrive and what inhibits them, and describing both conventional and alternative ways to slow and prevent cancer, Anticancer is revolutionary in its clarity. It is a moving story of a doctor’s inner and outer search for healing; radical in its discussion of the environment, lifestyle, and trauma; and inspiring and cautionary in its certainty that cancer cells lie dormant in all of us—and we all must care for the “terrain” in which they exist.

Anticancer takes us on a serious journey and, ultimately, an empowering one. In the tradition of Michael Pollan, John Kabat- Zinn, Barbara Kingsolver, and Andrew Weil, Anticancer genuinely guides us to “a new way of life.”.
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From one of the world's most recognized experts on management comes a charming parable filled with insights designed to help readers manage change quickly and prevail in changing times..
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In perhaps the most important parenting book of the decade, Dr. Harvey Karp reveals an extraordinary treasure sought by parents for centuries --an automatic “off-switch” for their baby’s crying.

No wonder pediatricians across the country are praising him and thousands of Los Angeles parents, from working moms to superstars like Madonna and Pierce Brosnan, have turned to him to learn the secrets for making babies happy.

Never again will parents have to stand by helpless and frazzled while their poor baby cries and cries. Dr. Karp has found there IS a remedy for colic. “I share with parents techniques known only to the most gifted baby soothers throughout history …and I explain exactly how they work.”

In a innovative and thought-provoking reevaluation of early infancy, Dr. Karp blends modern science and ancient wisdom to prove that newborns are not fully ready for the world when they are born. Through his research and experience, he has developed four basic principles that are crucial for understanding babies as well as improving their sleep and soothing their senses:

·The Missing Fourth Trimester: as odd as it may sound, one of the main reasons babies cry is because they are born three months too soon.

·The Calming Reflex: the automatic reset switch to stop crying of any baby in the first few months of life.

·The 5 “S’s”: the simple steps (swaddling, side/stomach position, shushing, swinging and sucking) that trigger the calming reflex. For centuries, parents have tried these methods only to fail because, as with a knee reflex, the calming reflex only works when it is triggered in precisely the right way. Unlike other books that merely list these techniques Dr. Karp teaches parents exactly how to do them, to guide cranky infants to calm and easy babies to serenity in minutes…and help them sleep longer too.

·The Cuddle Cure: the perfect mix the 5 “S’s” that can soothe even the most colicky of infants.

In the book, Dr. Karp also explains:

What is colic?

Why do most babies get much more upset in the evening?

How can a parent calm a baby--in mere minutes?

Can babies be spoiled?

When should a parent of a crying baby call the doctor?

How can a parent get their baby to sleep a few hours longer?

Even the most loving moms and dads sometimes feel pushed to the breaking point by their infant’s persistent cries. Coming to the rescue, however, Dr. Karp places in the hands of parents, grandparents, and all childcare givers the tools they need to be able to calm their babies almost as easily as…turning off a light.


From the Hardcover edition..
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Would you be surprised that road rage can be good for society? Or that most crashes happen on sunny, dry days? That our minds can trick us into thinking the next lane is moving faster? Or that you can gauge a nation’s driving behavior by its levels of corruption? These are only a few of the remarkable dynamics that Tom Vanderbilt explores in this fascinating tour through the mysteries of the road.

Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer—and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots.

The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it’s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers.

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A breakthrough approach that offers hope to exhausted parents looking for gentle ways to help their baby sleep without the heart-wrenching tears. Until now the only two ways to deal with sleepless nights were to let your baby cry herself to sleep or to become a sleep-deprived martyr and tough it out from dusk until dawn. The No-Cry Sleep Solution will show you how it is entirely possible and within your grasp to help your baby fall asleep peacefully--and stay asleep all night long..
Price: $5.99 [Notify me when price goes down.]

From Pulitzer Prize winning journalist and bestselling author Ron Suskind comes a startling look at how America lost its way and at the nation s struggle, day by day, to reclaim the moral authority upon which its survival depends. From the White House to Downing Street, from the fault-line countries of South Asia to the sands of Guantánamo, Suskind offers an astonishing story that connects world leaders to the forces waging today s shadow wars and to the next generation of global citizens. Tracking down truth and hope within the Beltway and far beyond it, Suskind delivers historic disclosures with this emotionally stirring and strikingly original portrait of the post-9/11 world.

In a sweeping, propulsive, and multilayered narrative, The Way of the World investigates how America relinquished the moral leadership it now desperately needs to fight the real threat of our era: a nuclear weapon in the hands of terrorists. Truth, justice, and accountability become more than mere words in this story. Suskind shows where the most neglected dangers lie in the story of The Armageddon Test a desperate gamble to send undercover teams into the world s nuclear black market to frustrate the efforts of terrorists trying to procure weapons-grade uranium. In the end, he finally reveals for the first time the explosive falsehood underlying the Iraq War and the entire Bush presidency.

While the public and political realms struggle, The Way of the World simultaneously follows an ensemble of characters in America and abroad who are turning fear and frustration into a desperate and often daring brand of human salvation. They include a striving, twenty-four-year-old Pakistani émigré, a fearless UN refugee commissioner, an Afghan teenager, a Holocaust survivor s son, and Benazir Bhutto, who discovers, days before her death, how she s been abandoned by the United States at her moment of greatest need. They are all testing American values at a time of peril, and discovering solutions human solutions to so much that has gone wrong.

For anyone hoping to exercise truly informed consent and begin the process of restoring the values and hope along with the moral clarity and earned optimism at the heart of the American tradition, The Way of the World is a must-read..
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“I rehabilitate dogs. I train people.” —Cesar Millan

There are at least 68 million dogs in America, and their owners lavish billions of dollars on them every year. So why do so many pampered pets have problems? In this definitive and accessible guide, Cesar Millan—star of National Geographic Channel’s hit show Dog Whisperer with Cesar Millan—reveals what dogs truly need to live a happy and fulfilled life.

From his appearances on The Oprah Winfrey Show to his roster of celebrity clients to his reality television series, Cesar Millan is America’s most sought-after dog-behavior expert. But Cesar is not a trainer in the traditional sense—his expertise lies in his unique ability to comprehend dog psychology. Tracing his own amazing journey from a clay-walled farm in Mexico to the celebrity palaces of Los Angeles, Cesar recounts how he learned what makes dogs tick. In Cesar’s Way, he shares this wisdom, laying the groundwork for you to have stronger, more satisfying relationships with your canine companions.

Cesar’s formula for a contented and balanced dog seems impossibly simple: exercise, discipline, and affection, in that order. Taking readers through the basics of dog psychology and behavior, Cesar shares the inside details of some of his most fascinating cases, using them to illustrate how common behavior issues develop and, more important, how they can be corrected.

Whether you’re having issues with your dog or just want to make a good bond even stronger, this book will give you a deeper appreciation of how your dog sees the world, and it will help make your relationship with your beloved pet a richer and more rewarding one.


Learn what goes on inside your dog’s mind and develop a positive, fulfilling relationship with your best friend

In Cesar’s Way, Cesar Millan—nationally recognized dog expert and star of National Geographic Channel’s hit show Dog Whisperer with Cesar Millan—helps you see the world through the eyes of your dog so you can finally eliminate problem behaviors. You’ll learn:

• What your dog really needs may not be what you’re giving him

• Why a dog’s natural pack instincts are the key to your happy relationship

• How to relate to your dog on a canine level

• There are no “problem breeds,” just problem owners

• Why every dog needs a job

• How to choose a dog who’s right for you and your family

• The difference between discipline and punishment

• And much more!

Filled with fascinating anecdotes about Cesar’s longtime clients, and including forewords by the president of the International Association of Canine Professionals and Jada Pinkett Smith, this is the only book you’ll need to forge a new, more rewarding connection with your four-legged companion.




Also available as a Random House AudioBook


From the Hardcover edition..
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