Books about Web how from Amazon.com

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing..
Price: $15.59 [Notify me when price goes down.]

An updated edition of the national bestseller—now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century..
Price: $14.83 [Notify me when price goes down.]

EXPLODING THE MYTHS ABOUT MONEY Our money system is not what we have been led to believe The creation of money has been "privatized," or taken over by a private money cartel. Except for coins, all of our money is now created as loans advanced by private banking institutions -- including the private Federal Reserve. Banks create the principal but not the interest to service their loans. To find the interest, new loans must continually be taken out, expanding the money supply, inflating prices -- and robbing you of the value of your money. Web of Debt unravels the deception and presents a crystal clear picture of the financial abyss towards which we are heading. Then it explores a workable alternative, one that was tested in colonial America and is grounded in the best of American economic thought, including the writings of Benjamin Franklin, Thomas Jefferson and Abraham Lincoln. If you care about financial security, your own or the nation's, you should read this book..
Price: $22.50 [Notify me when price goes down.]

Web site design has grown up. Unlike the old days, when designers cobbled together chunky HTML, bandwidth-hogging graphics, and a prayer to make their sites look good, Cascading Style Sheets (CSS) now lets your inner designer come out and play. But CSS isn't just a tool to pretty up your site; it's a reliable method for handling all kinds of presentation--from fonts and colors to page layout. "CSS: The Missing Manual" clearly explains this powerful design language and how you can use it to build sparklingly new Web sites or refurbish old sites that are ready for an upgrade.

Like their counterparts in print page-layout programs, style sheets allow designers to apply typographic styles, graphic enhancements, and precise layout instructions to elements on a Web page. Unfortunately, due to CSS's complexity and the many challenges of building pages that work in all Web browsers, most Web authors treat CSS as a kind of window-dressing to spruce up the appearance of their sites. Integrating CSS with a site's underlying HTML is hard work, and often frustratingly complicated. As a result many of the most powerful features of CSS are left untapped. With this book, beginners and Web-building veterans alike can learn how to navigate the ins-and-outs of CSS and take complete control over their Web pages' appearance.

Author David McFarland (the bestselling author of O'Reilly's "Dreamweaver: The Missing Manual") combines crystal-clear explanations, real-world examples, a dash of humor, and dozens of step-by-step tutorials to show you ways to design sites with CSS that work consistently across browsers. You'll learn how to: Create HTML that's simpler, uses less code, is search-engine friendly, and works well with CSS Style text by changing fonts, colors, font sizes, and adding borders Turn simple HTML links into complex and attractive navigation bars-complete with CSS-only rollover effects that add interactivity to your Web pages Style images to create effective photo galleries and special effects like CSS-based drop shadows Make HTML forms look great without a lot of messy HTML Overcome the most hair-pulling browser bugs so your Web pages work consistently from browser to browser Create complex layouts using CSS, including multi-column designs that don't require using old techniques like HTML tables Style Web pages for printing

Unlike competing books, this Missing Manual doesn't assume that everyone in the world only surfs the Web with Microsoft's Internet Explorer; our book provides support for all major Web browsers and is one of the first books to thoroughly document the newly expanded CSS support in IE7, currently in beta release.

Want to learn how to turn humdrum Web sites into destinations that will capture viewers and keep them longer? Pick up "CSS: The Missing Manual" and learn the real magic of this tool..
Price: $20.08 [Notify me when price goes down.]

Frustrated by the overwhelming nature of Flash?

Want to get up to speed with the program fast so you can concentrate on your animation?

Need to solve problems quickly to get work done to time and to budget?

Then 'How to Cheat in Flash' is for you!

This book is different from the rest because it shows you, step by step, how to work from the problem to the solution when creating Flash animations, from the viewpoint of an animator who has been commissioned to create a job and is working to a deadline.

It is task orientated; every example shows real life commercial work. So, it's not so much a case of 'what does this filter/tool/option do?', as 'this is the task I've been set - how do I achieve it?' The solution may involve a variety of tools and techniques; it may take many steps to complete, or only a few. The free CD-Rom includes all the files you need to put your skills into practice as you read, and much more!

It's an accessible (conversational in style), practical book and CD package which also provides artistic inspiration, a goldmine of timesaving practical tips, tricks and step-by-step workthroughs. You will wonder how you survived without it.

* Successful, bestselling How to Cheat coverage now available for Flash
* Learn a myriad of tips and tricks based on real life working methods to help you work faster and more efficiently with Flash
* Work from the problem to the solution, gaining the best possible results from Flash.
Price: $25.00 [Notify me when price goes down.]

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child.
Price: $11.54 [Notify me when price goes down.]

Adobe Dreamweaver CS3 is more than just the world's most popular and powerful Web design tool: As part of Creative Suite 3 (which includes Photoshop CS3 and Flash CS3), it's a key component of an overall Web design workflow that encourages users to rely on all of their applications to seamlessly create graphically rich content for the Web and motion graphics. This information- and image-packed guide lets users get right down to work by focusing on the Dreamweaver CS3 features they're most likely to use, including Spry framework for Ajax and Spry widgets and effects, and Absolute Placement objects; the book showcases each in a stand-alone tip, complete with a relevant hint or two and helpful screenshot. This is how readers can learn just what they need to know, exploring the program at their own pace, exploring just the features and tools they need..
Price: $18.54 [Notify me when price goes down.]

Pro CSS and HTML Design Patterns is a reference book and a cookbook on how to style web pages using CSS and XHTML. It contains 350 ready–to–use patterns (CSS and XHTML code snippets) you can copy and paste into your code. Each pattern can be combined with other patterns to create an unlimited number of solutions.

Each pattern works reliably in all major browsers without the need for browser hacks.

The book shows how to

• Code CSS and XHTML
• Turn HTML into XHTML
• Use CSS Selectors
• Use six CSS Box Models
• Create rounded corners, shadows, gradients, sprites, and transparency
• Replace text with images without affecting accessibility
• Style text with fonts, highlights, decorations, and shadows
• Create flexible, fluid layouts
• Position elements with absolute pixel precision
• Stack elements in layers
• Size, stretch, shrinkwrap, indent, align, and offset elements
• Style tables with borders and alternating striped rows
• Size table columns automatically
• Integrate CSS and JavaScript without embedding JavaScript in XHTML
• Create drop caps, callouts, quotes, and alerts

The book’s layout, with a pattern’s example on the left page and its explanation on the right, makes it easy to find a pattern and study it without having to flip between pages. The book is also readable from cover to cover, with topics building carefully upon previous topics.

A software developer can use this book to learn CSS for the first time. A designer familiar with CSS can use this book to master CSS and XHTML. If you are completely new to coding or completely new to CSS and XHTML, you may want to read an introductory book on CSS and XHTML first.

You can interact with all the examples in the book at www.cssDesignPatterns.com.

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Price: $18.95 [Notify me when price goes down.]